Archives: Portfolio

Description.

InterTechnologies Website

Inter Technologies Corporation (ITC) provides expert audio-visual integration services nationwide, completing thousands of AV installations every year. ITC approached Marketing Matters for a new website as their’s had become extremely outdated. Marketing Matters launched the new website in April 2018. The website was built in the WordPress content management system and was a massive increase

AVAD Interactive Product Catalog

AVAD, North America’s leading provider of solutions to the residential and commercial custom installation markets, wanted to move away from previous print versions of their catalog. The award winning interactive digital product catalog, the 2018 Interactive Catalog – Video Edition, featured videos, spec sheets, tools and other product information accessible for their dealers through computers,

Commercial Integrator, July 2017: KanexPro

KanexPro, a leader in connectivity solutions, wanted to create a splash at InfoComm 2017, where they debuted their Network AV over IP solutions. Working closely with the team at Marketing Matters, KanexPro received significant press, including a video tour of their booth with Commercial Integrator, a leading publication targeting KanexPro’s key audience. Inside the KanexPro

Residential Systems, June 2017: Draper

Draper, a manufacturer of audio visual equipment, projection screens, fixed screens and more, lifted the veil on their new branding prior to InfoComm 2017. With a strategic plan developed by Marketing Matters, Draper was recognized by industry-leading publications for their decades of success within the industry and continuous innovation. https://www.residentialsystems.com/res-blogs/1397

Foodman CPAs and Advisors Website

Foodman CPAs and Advisors is a South Florida based law firm specializing in international and domestic taxes and forensic accounting. Their previous website became outdated after several years, and there were some very scary security issues. Marketing Matters worked with Foodman to reskin the website, offering a much more secure website. Built in WordPress, the

CE Pro, October 2015: RoseWater Energy Group

During CEDIA 2015, RoseWater Energy debuted its Energy Storage HUB. It offers uninterruptable power supply with zero transfer time and provides conditioned electricity to protect home and office electronics. Leading up to CEDIA 2015, RoseWater worked closely with Marketing Matters to create an aggressive public relations plan, which was widely successful on the CEDIA show

Sound and Vision, October 2015: RoseWater Energy Group

RoseWater Energy launched the Residential Energy HUB at CEDIA Expo 2015, where the HUB received significant press following months of strategic public relations activation with Marketing Matters. Sound and Vision recognized the HUB as the most “power-filled product at the CEDIA” with industry-veteran Darryl Wilkinson stating, “The RoseWater Energy HUB is certainly worth the money.”

RoseWater CEDIA Event Planning and Product Launch

RoseWater Energy launched the Residential Energy Hub at CEDIA Expo 2015 with a lot of fanfare, a lot of that due to public relations and social media efforts. The product won several show awards including a Technology Integrator EXC!TE Award and a Residential Systems Best of Show Award. Marketing Matters designed the floorspace as well

Future Ready Solutions Corporate ID & Website

website creation

Future Ready Solutions was a startup supplier of connectivity solutions to systems integrators and installers that service the residential & commercial integration markets. Marketing Matters created a logo, business card, various collateral for ISE 2015, and a WooCommerce WordPress website. The website featured several custom coding functionality including role-based pricing, a document/resources portal with role

Product Launch – Outdoor Speaker

brand creation

Russound, a leader in whole house distributed audio systems and componenets, launched a new amplified outdoor speaker, AirGo. The first of its kind, the new product needed to build its own brand and marketable to consumers and integrators alike. Marketing Matters was called upon to build the new brand with a logo, website, marketing collateral,

Case Study – Sales Material

conducting case studies

ZeeVee, a global manufacturer of video and signal distribution technology, approached Marketing Matters at CEDIA EXPO 2014 due to Marketing Matters’ stellar reputation in consumer electronics B2B Public Relations. ZeeVee was so impressed with the writing capabilities, they also requested additional assistance in copy writing a series of case studies, which would lead to greater

Product Catalog – Distributor

product catalog creation

AVAD, an electronic distributor, presents an annual catalog showcasing their product line-up. Marketing Matters assists AVAD in creating the annual theme and communication strategy for the year, as well as creating their product catalog. The 140-page+, full-color catalog features all of the latest products and technologies from the leading suppliers in the residential and commercial

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