From a branding perspective, Marketing Matters was an integral component in taking the concept of AVAD and turning it into the brand AVAD. Their custom published materials have always been first rate and have added significantly to our growth. Coleen has put together a highly motivated and extremely professional staff.
Marketing Matters has been a tremendous asset in building AVAD into the industry's leading distributor. Since the inception of AVAD, the team at Marketing Matters has excelled at strategizing and implementing AVAD’s marketing and public relations activities. Marketing Matters' understanding of the industry's various channels have been crucial when we needed to grow and adapt to industry changes. The agency's talent, creativity and desire to excel continues to push AVAD ahead of our competitors. They are a fun team to work with, and their professionalism is beyond reproach. Plain and simple, their actions produce measurable results.
I have worked with Marketing Matters on and off for over 10 years. With a talented and diverse group of professionals, they have supported a wide variety of projects including website development and programming, design and layout, copy writing, social media, public relations, online analytics, database management, email campaigns, print, catalog, still and video photography, SEO, and website optimization. Last year, they even facilitated helping me build an interactive game/shopping app. The Marketing Matters team is professional, exceptionally well-rounded, and an extremely cost-effective agency partner. If you decide to partner with them, I believe you will find them to be a valuable and viable partner, regardless of your brand.
April 15, 2019
While not a new concept, marketing automation tools can be confusing for some. Originally developed for email campaigns, nowadays these complex platforms can help marketers and small business owners automate many marketing actions. According to Forbes, “The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual
April 8, 2019
Social media adds an overwhelming complexity within crisis communication. In today’s social media climate, it’s better to be right than fast. Tips are shared for utilizing social media and crisis communications.
March 25, 2019
How do you build customer relationships via social media? Director of PR, Morgan Lawrence, discusses aligning your strategy.