Niles Honors Top Sales Reps, Presents Lifetime Achievement Award at CEDIA Expo 2010

Niles Honors Top Sales Reps, Presents Lifetime Achievement Award at CEDIA Expo 2010

Niles Audio Corporation, The First Name In Custom Installation®, has announced the recipients of its 2010 Sales Representative of the Year Awards, recognizing the outstanding people, companies and sales achievements throughout the past year. In addition to handing out its Sales Representative of the Year Awards, Niles has also presented Peter Dyroff of The Jarmac Group with a special Lifetime Achievement Award. Niles presented both US and international honorees with the Sales Representative Awards during a special presentation at the Niles Worldwide Sales Meeting, held Wednesday, September 22nd at CEDIA Expo 2010 in Atlanta, Ga.

“We are always happy to recognize its partners, companies and people who support the growth of the Niles brand,” said Mike “Sparky” Detmer, president of Niles Audio Corporation. “It’s the continued dedication and loyalty of our valued business partners, along with their outstanding sales support, management, technical training and customer service, that makes Niles ‘The First Name in Custom Installation.’ We especially would like to thank the team at SoundTech Marketing for their hard work which earned them the honor of Niles Sales Representative of the Year. We also would like to applaud Peter Dyroff of The Jarmac Group, whose long-term tenacity and dedication to Niles has earned him the highest honor bestowed upon one of our partners—the Niles Lifetime Achievement Award.”

For its Sales Representative of the Year Awards, Niles selected this year’s honorees by taking into account sales volume, rate of growth, customer satisfaction, account history and sales performance across each company’s varied product assortment.

Niles 2010 Sales Representative of the Year Award Winners:

Sales Representative of the Year

SoundTech Marketing

Quota Busters

Tandem Marketing, Inc.

Most Improved Territory

TWC Michigan, Inc.

Excellence in Account Management

Charles Lucas Sales Co.

Most Significant Sale

Marketing Alternatives

Excellence in Training

Audio Associates Corporation

Operational Excellence

Audio Associates Corporation

Outstanding Event Management

Novidor & Firestone, Inc.

Excellence in Training (International)

Audio Products (Australia)

New Distributor of the Year (International)

Radionics (South Africa)

Product Manager of the Year (International)

Philip Beardsmore – Sound Group Holdings (New Zealand)

Distributor of the Year (International)

Commercializadora (Mexico)

Canadian Rep of the Year (International)

Advanced Territory Management

About Niles Audio Corporation

Miami-based Niles Audio Corporation is a 32-year-old company recognized as The First Name in Custom Installation®. The company is a leading designer, manufacturer and marketer of audio/video custom installation products and accessories and is guided by its vision to be the world’s leading provider of products and services that enable professional custom installers to design and install systems that delight their customers. To that end, Niles pursues a mission to provide solutions for end users which enable simple and easy access to home entertainment and that integrate seamlessly with other low voltage subsystems like lighting, internet, security and HVAC in residential and light commercial environments. Niles conducts its business with a promise to treat its customers, employees, suppliers and stakeholders with fairness and respect and to foster teamwork, innovation and a commitment to be the best in everything it does. Additional information may be obtained by visiting or by contacting Mike Detmer at Niles Audio Corporation, 12331 SW 130th Street, Miami, FL 33186 (1-800-BUY-HIFI; ext. 197).

About The AVC Group, LLC

Headquartered in Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent manufacturers and marketers of state-of-the-art consumer and commercial audio, video, and control system solutions.  The AVC Group is comprised of the following industry leading brands: NILES® Audio (, ELAN® Home Systems (, Xantech® (, ATON® (, and Sunfire® (  The AVC Group, LLC is a subsidiary of Nortek, Inc.’s ( Home Technology Group.

Company Contact:

Niles Audio Corporation

Mike “Sparky” Detmer, President

Ph: 800-289-4434, ext. 197



Press Contact:

Marketing Matters

Scott Moody, Director of Public Relations

Ph: 954-925-1511



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