Marketing Matters Minute: Video-sharing Apps

Marketing Matters Minute: Video-sharing Apps

This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine.

The idea of each is simple: users can record a short (Instagram videos are 15 seconds; Vine videos are six seconds) and share with their network.

From a marketing perspective, this offers tremendous opportunities for your business. In a matter of seconds (literally), you can record and distribute a bite-sized video to all of our customers, followers and more—all from your mobile phone. Here are a few tips to keep in mind:

vine-twitter instagram

  1. Plan ahead – Have an idea of what you’re going to shoot and why it might be interesting.
  2. Consider using a tripod – If you’re doing a stationary shot, make sure it’s not shaky.
  3. Use hashtags – Remember that Instagram, Vine, Twitter and now Facebook all use hashtags. It’s a great way to get people to see your content.

Now get out there and record some content!

Related Posts


October 20, 2021

Top 4 Reasons Why You Should Repurpose Content

While it might, at first, seem a bit silly to use the same content in multiple ways across your site, it’s actually the most economical, sensible thing that a business can do – whether your business has in-house marketing or hires out their content creation. For AV manufacturers and resellers, a majority of time is

September 28, 2021

What PR Can Do for Your AV Business

Public relations is one of the central pillars of successful businesses; commercial and residential AV manufacturing companies that respect this critical role are well on their way to a more effective marketing strategy and business tactic on the whole. However, what does a PR expert offer that other individuals in your hierarchy don’t? What makes

Did you know we create some really
great original content?

Jump on board if you'd like us to share it with you. We only send monthly.

Your email will never be shared with a third party.