Marketing Matters Minute: Video-sharing Apps

Marketing Matters Minute: Video-sharing Apps

This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine.

The idea of each is simple: users can record a short (Instagram videos are 15 seconds; Vine videos are six seconds) and share with their network.

From a marketing perspective, this offers tremendous opportunities for your business. In a matter of seconds (literally), you can record and distribute a bite-sized video to all of our customers, followers and more—all from your mobile phone. Here are a few tips to keep in mind:

vine-twitter instagram

  1. Plan ahead – Have an idea of what you’re going to shoot and why it might be interesting.
  2. Consider using a tripod – If you’re doing a stationary shot, make sure it’s not shaky.
  3. Use hashtags – Remember that Instagram, Vine, Twitter and now Facebook all use hashtags. It’s a great way to get people to see your content.

Now get out there and record some content!

Related Posts


May 16, 2022

RoseWater Energy Launches New Consumer Website

SUNRISE, FL – May 16, 2022 – RoseWater Energy Group, who provides the Hub, an all-in-one solution to clean power, surge protection, solar battery storage, home battery backup with remote monitoring and redundant industrial-grade systems, is excited to announce the launch of their new consumer-focused website. The new website is now live and provides features

May 15, 2022

4 Tips & Tricks for Using the Google URL Builder

Marketing campaigns – whether they be through social media, website advertisements, or emails – are a critical tool in your business’s marketing tool belt. However, it would almost be a waste of resources to set up a campaign without good tracking analytics. This is where UTM codes come into play; these are tiny snippets of

Did you know we create some really
great original content?

Jump on board if you'd like us to share it with you. We only send monthly.

Your email will never be shared with a third party.