KEF Partners with Aston Martin Racing
KEF, the renowned manufacturer of innovative, reference-quality loudspeakers, has announced a partnership with Aston Martin Racing. Through the partnership, KEF receives “Official Supplier” status from Aston Martin Racing and rights to use the Aston Martin Racing “Official Supplier” logo, while Aston Martin Racing will display the iconic KEF logo on its famous 007 and 009 race cars.
Synonymous with sports car racing, Aston Martin returned to international motorsport competition with partner Prodrive in 2005, competing in the prestigious Le Mans Series.
Celebrating its 50th Anniversary later this year, KEF has manifested undeniable innovation in the development of quality loudspeakers for nearly five decades. Today, audiophiles around the world revere KEF for its innovative, high-performance designs, perfectly exemplified by the company’s latest offering, Blade – the world’s first fully pistonic Single Apparent Source speaker. When this speaker was first shown as a concept in 2009, it was Prodrive who supplied the carbon fiber enclosures.
The KEF partnership with Aston Martin Racing runs from June 2011 until December 2012.
For 50 years, KEF has created technology that delivers the best listening experience for people who are passionate about natural sound. Founded on October 2, 1961 by Raymond Cooke O.B.E., KEF continues to maintain its flair for unusual and controversial speaker engineering, design and material use. KEF flourished during the 1960s, and in 1970 received the first of two Queen’s Awards for Export Achievement. Ten years of worldwide growth followed, solidifying KEF’s reputation as one of the international leaders in speaker engineering. The Gold Peak Group acquired KEF in 1992, backing KEF’s British heritage with new ideas, a new personality and new products, leveraging its deep R&D and global manufacturing capabilities, and building on the company’s core strengths in acoustics, design, distribution and quality. With the celebration of its 50th anniversary, KEF will continue to build on its strong heritage to define listening experiences for the next 50 years and beyond. www.kef.com
About KEF America, Inc.
KEF America, a division of KEF Audio, offers loyal North American audiophiles a line of innovative speakers and components unmatched in the industry for quality and innovation. Headquartered in Marlboro, New Jersey, KEF America shares the same guiding principles as its British counterpart: ground-breaking design, exceptional sound and an unshakeable commitment to excellence. For additional information about KEF and its award-winning products and unique technology, please visit www.kef.com.
Scott Moody, Director of Public Relations
Stephanie Scola, Marketing Manager
Tel: 732-683-2356 x123