ISE 2012: 3D Now Theater Easily Converts Any 2D HD Display to Stunning 3D Experience
3D Now LLC is proud to introduce 3D Now Theater, the world’s first External 3D Processor for 2D TV’s and Projectors. The 3D Now Theater is a non-anaglyphic frame-sequential stereoscopic processor that generates a true, high quality 3D viewing experience up to 1080p resolution on almost any 2D display, including those that operate at only 50-60hz.
“Everyone wants to enjoy a great 3D experience from the comfort of their home, but most people don’t want to invest in a new 3D-ready flat panel display or projector,” said Doug Smith, director of sales for 3D Now. “3D Now Theater is the perfect installation solution for easily adding a true 3D component to an existing home entertainment setup.”
3D Now Theater plays 3D content from virtually any 3D-enabled source, including Blu-ray players, gaming consoles, cable and satellite, the internet and more, in stunning 1080p resolution–all for the fraction of the price of replacing a users existing 2D TV or projector. The applications for 3D Now Theater are unlimited and it’s so easy to setup, users could disconnect it in minutes and take to a friend’s house to watch a 3D movie or TV broadcast or play at 3D game.
To achieve “instant 3D”, 3D Now Theater utilizes 3D Now’s proprietary frame interleaving with active shutter technology. 3D Now’s system integrates the latest 3D standards and is far superior to either the passive shutter or the older anaglyphic technologies – used in alternative products. Passive technology skips every second line of the frame in the processing thus delivering a lesser quality picture while the anaglyphic format does not store the color schemes in the processing degrading the picture quality. 3D Now’s active shutter technology is the most advanced technology and delivers a true stereoscopic 3D viewing that doesn’t derogate the original source.
The 3D Now Theater recognizes over 26 different 3D formats and is upgradeable via firmware updates should any future 3D formats become available.
High quality 3D performance is also achieved thanks to 3D Now’s Active Shutter RF Eyewear. Unlike competitive IR eyewear, the 3D Now Eyewear allows the viewer to turn his or her head without losing synchronization, achieving a smooth, continuous 3D presentation. Critical to maintaining the qualities of the original content, the 3D Now Eyewear features high contrast ratio, high uniformity and fast response time. The 3D Now Eyewear is comfortable to wear and large enough to wear comfortably even over prescription glasses.
The 3D Now Theater processor will be available through authorized dealers and retailers beginning in early Spring 2012.
3D Now will showcase the new 3D Now Theater at Stand #11F70 at 2012 Integrated Systems Europe (ISE), held January 31-February 2, 2012 in Amsterdam.
About 3D Now LLC
3D Now is the world’s first producer of non-anaglyphic frame-sequential stereoscopic processors. 3D Now’s unique technology allows users to instantly and easily convert high definition 2D displays into 3D displays. For more information on 3D Now, visit http://www.3dnow.com.
Scott Moody, Marketing Matters