Draper Announces Rebranding, Focuses on Innovation
(Spiceland, Ind.) – June 5, 2017 – Draper, a leading manufacturer of projection screens and projector and flat-panel display lifts, announces a corporate rebranding to highlight and strengthen the company’s focus on innovation, which will debut at InfoComm 2017, June 14-16 in Orlando.
“A year ago, we began to examine how we do things as we continue to strive to provide our customers with quality products and expert service,” said company president John Pidgeon. “We asked questions. We sought outside help for a new perspective. We listened to our customers. We are pleased to launch our rebranding at InfoComm and we look forward to the valued feedback from our customers.”
Draper’s rebranding marks a growing initiative to clarify the company’s mission, services and goals, simplify a business approach and to refresh its relevancy to customers needs. Draper’s rebranding, including many new aesthetic features, including a fresh logo and tagline, a new look in signage and tradeshow presence, as well as a versatile and robust website, will preview at InfoComm 2017.
“Our rebranding is a significant step forward, while remaining true to the foundation laid nearly 120 years ago,” said Bob Mathes, director of audio-visual markets. “At Draper, we’re industry leaders and our fresh, modern approach expresses our approach to creating innovative solutions many of our customers know and love. We invite those attending InfoComm 2017 to visit us and check out many of the exciting things happening at Draper.”
Draper is an industry leader in developing custom solutions to meet the needs of an always-evolving environment. To see Draper’s new look, and view a behind-the-scenes preview of the new website, visit Draper in booth #3342 at InfoComm 2017, June 14-16 in Orlando. More information is available at www.draperinc.com.
Based in Spiceland, Ind., Draper manufactures projection screens, projector and flat-panel display lifts, window shades and gymnasium equipment. The family owned and operated business was founded in 1902 by Luther O. Draper and is owned and managed by his descendants. With locations in the United States, Sweden, and United Kingdom, Draper ships products to dealers throughout the United States and more than 100 countries. To learn more about Draper, visit www.draperinc.com.