At a recent trade show, while talking with the president of a hopefully-soon-to-be-partner of Marketing Matters, he turned to me and posed a question: “so in your opinion, what does PR look like in 2011?” I spouted off an intelligible answer, but there was a lot I couldn’t cover in our brief chat. The answer,
QR stands for Quick Response code. You’ve seen them. It looks like a pixilated bar code and it appears on just about everything from magazine ads to posters, to the front of business doors or on the sides of trucks. They are read from the bar code scanner from any smartphone. We at Marketing Matters?
At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience
By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.
Despite what some PR experts, gurus, mavens, rock stars or ninjas may tell you, the press release is not dead. In fact, the press release is more alive than ever, but what has suffered a (fortunate) passing, is the press release’s form and function. Years ago, chances are your company would draft a single press
Earlier this week, I traveled to San Francisco to attend the CEA Industry Forum. Between the abundant amount of data (note: CEA is awesome at research) and the excellent networking events (note: members of CEA know how to party, err…“network”), I had the opportunity to attend a break-out session entitled “Secrets to Good Press”. The
This is always an exciting time of year here at Marketing Matters. Our team is amping up for CEDIA Expo 2010, the industry’s largest custom electronics trade show. Catalogs, booth design, email blasts, promo goods, ads, shipping and receiving, press releases, etc.—you name it, we’re doing it. (Special props to Kyle Glass, our Public Relations/Marketing
Tom Sant, author of Persuasive Business Proposals, shared five rules for making anything you write more readable. Microsoft Word can automatically tell you if you’ve met four of the rules: short sentences (average 17 words or less); short words (average five characters or less); 10th grade reading level or lower; and less than 10% passive
Whenever I get the opportunity to play a part, albeit small sometimes, in helping to make a bad situation good, it always makes the day a little better. Recently, a writer had some not-so-favorable things to say about one of our clients. They weren’t overly negative—well, he did compare the company to the sinking Titanic—but