At Marketing Matters we know how important it is to have the right tech public relations by your side, yet do you know why you need tech PR? Regardless of whether you are already a recognized tech firm or a start-up, having the right tech PR will be one of the most important components of
Each consumer electronics company we deal with has specific needs, with specific target audiences which require a custom plan specifically tailored to their needs. Although all campaigns are different, there are some common elements which should be retained in all plans. 1) Start with a sound consumer electronics PR plan The first steps in conducting
Over the past 17 years Marketing Matters has partnered with many established and start-up technology brands and each has required a tailored campaign specific to their needs and situation. A good tech PR agency must integrate appropriate marketing tools to supplement media related tech PR activities to garner maximum exposure. Earned Media in Tech PR
Maybe you are a startup tech company that has a great product. Maybe your customers are pleased and are giving you great word-of-mouth. These are two important factors in growing your business. But what you also need is technology PR. Using a technology PR firm will help you take what is good about your company
All technology companies can benefit from having a tech PR agency helping them make strategic business decisions. The technology industry changes at such a fast pace that it makes sense to hire a public relations firm to help your company get the most out of social media and marketing. A tech PR agency, such as
By Coleen Sterns and Team I’m one of those folks who watch the Super Bowl for the ads rather than the game. This year was an outstanding year. Budweiser’s Puppy Love was my mushy top pick – days before the actual airing. Bud did a brilliant pre-game launch through social media and the spot had over
I recently had a run of people I’m connected with on LinkedIn endorsing me for the skill of “Press Releases”. So much so that “Press Releases” quickly rose to the second-highest skill on my personal profile. Considering I am a public relations professional, you would think I would be thrilled that so many of my
Webinars are a practical method of delivering training and/or education to relevant audiences – not to mention a great way to generate leads. Recently, we’ve been helping our clients develop strategies to utilize webinars as part of their marketing tool kit. To help your business dive into the world of webinars, consider these tips: 1)
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Helen Heneveld of Bedrock Learning to more about Bedrock Learning’s educational programs and how the company is marketing to the CEDIA channel.
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with David Fonseca of TiO to discuss the new home automation brand and how the company is marketing to the CEDIA channel.
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Soriana Stern of Energy Squad to learn more bout green tech, The LED Diet, and to see how the company is marketing to the CEDIA channel.
The year 2016. That’s the year some say Google Plus will storm the gates of Farmville, overthrow King Zuck and sack the City of Facebook as the largest social media platform in the world. Google Plus has surpassed Twitter as the world’s second most popular social media network with approximately 359 million active users. That
This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine. The idea of each is simple: users can record a short (Instagram videos
Putting together an effective public relations campaign isn’t always easy, but there are some basic principles that can be applied to campaigns of any and every size that will enable you to manage them in the most efficiently way possible. The next time you’re working on a public relations campaign, consider the following guideline: Situational
It’s important for you to know everything that is being said about your brand. In today’s fast-paced news cycle, that’s happening quicker than ever. A cost-effective (FREE!) way to keep an eye on breaking news, blog posts, message board comments and more involving your brand—and even your competitors—is to set up Google Alerts. Simply follow