Congratulations to our client, Neighbors 4 Neighbors, for winning 211-Broward’s Non-Profit of the Year for Innovation award for their latest web-based program, “Helping Feels Good“. Not only are we excited for the success of the site we helped them with, but also for the amazing work they do without our support, and the big impact
As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, we are organizing an effort to promote awareness of quality in audio products and media. As the industry continues to improve technology to offer consumers better recordings, we are making efforts to educate the public about the leading new
When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone
As we enter the last few weeks of 2012, Marketing Matters is proud to have been honored by the 2012 MarCom Awards with four new wins for the year. Each representative of a unique campaign category, the recognition is a tribute to outstanding creative achievements in marketing awarded on behalf of the following client marketing
It’s no secret that referrals are one of the most, if not the most, powerful marketing tools any business can have. Often times, these referrals can come simply because of a satisfied customer who wants to help a friend, but there are other times when you can encourage your customers to spread the word about
“How has our image changed?” “What could we be doing better?” I’ll take ‘Questions that get asked at the annual meeting’ for $500, Alex. In the case of Torn Ranch, and other retailers who are responsible commanders of their brand strategy, that conversation will ultimately direct them to their online presence and other related digital
Many of us are going colorblind and we do not realize it. Even as a graphic designer, I admit to suffering from mild color blindness. No, not in the medical sense. I mean that with all of my formal training in color theory and daily design work, I periodically have to take a step back
As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, I wanted to share Allyson Pahmer’s recent blog post. Tweens and young adults are a largely untapped market for quality audio products. Raising awareness that something better than earbuds exists is an opportunity for many audio and accessory CE
We’re extremely proud to announce that three of Marketing Matters’ clients were the recipients of four awards from prominent design contests in May 2012, acknowledging marketing campaigns and related artwork that Marketing Matters helped create with each of their clients’ creative teams. AVAD “New Growth” campaign Gold award in integrated marketing campaign category Hermes Awards
Although a relatively simple concept, all too often I see that marketers/companies are so excited about all the information they can cram into their marketing message, that the simple “what am I supposed to do with this?” message gets lost. The call to action (CTA) is the basis of your entire campaign. Offering something for
How often are you handed a brochure for a company that you know absolutely nothing about? We’ve all been there. We’ve attended the walk-a-thons, seminars and sporting events that are enough of an assembly of like-minded people that local businesses, salivating at the captive audience, find their way in armed with a treasure trove of
You may already be using email as a vehicle to deliver messages to your audience, or you may just think it’s a good idea and want to get started. If you’re in either group, you should read on to gain useful tips that can make your email campaigns successful. Email continues to be an incredibly
Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,
The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine. Can You Benefit from Location-Based Marketing Services? What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase
Often times, we see practical examples of companies that are achieving great things as a result of hard work. Even the businesses with great products can be trounced by a compelling marketing campaign from their competitors. We have reached the second week of February; the time of the year where we have all collectively decided
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