Marketing

Do You Know Who I Am!?!

Do you have any idea who you’re talking to? Do you know who I am? Please forgive the aggressive sounding, attention grabbing title. That lead question is a topic that marketing professionals spend an awful lot of time on: trying to build a brand image for their audiences and communicate who they are to  potential

What to Expect when Planning a Website

Over the course of the last few months, we’ve traveled extensively and talked to a lot of clients and potential clients: the Association of Loudspeaker Manufacturing and Acoustics (ALMA) Conference, Consumer Electronics Show and Integrated Systems Europe, as well as several more local events and phone calls. Through these interactions, with companies of all sizes,

Helping Feels Good Gains National Attention!

Marketing Matters would like to congratulate our client, Neighbors 4 Neighbors, for several awards the non-profit organization has collected in recent months for its website, “Helping Feels Good”. The website was carefully developed and designed to help volunteers find meaningful community projects on their terms and help non-profits better serve those in need. Dozens of

How to Avoid Fail Mail

When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone

Great Work is its Own Reward

As we enter the last few weeks of 2012, Marketing Matters is proud to have been honored by the 2012 MarCom Awards with four new wins for the year. Each representative of a unique campaign category, the recognition is a tribute to outstanding creative achievements in marketing awarded on behalf of the following client marketing

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