In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.
Our president Coleen Sterns Leigh likes to say: If a picture is worth a thousand words, a consumer technology product video could very well be worth a thousand sales! And she’s not exaggerating. While blog posts catapulted content to a starring role in the marketing world, video is now taking over as a fresh, visually
Landing pages are an essential component of most digital marketing strategies in the AV industry. It’s the place where visitors land on your website after they click on an ad, where reciprocal relationships start, with the potential customer declaring their interest in learning more about your company’s products and services. Filling out a form on
One of the most common oversights we see on consumer technology websites especially in small to medium businesses is not making the most of their About Us page. This is a huge mistake because the About Us page on your website is the third most visited webpage after the homepage and contact page. It’s where
As a new AV business owner, you might not have imagined all the information you’ll need to learn. From establishing a billing strategy to understanding international shipping complexities, it can feel like you’re spending more time figuring out how to do things than working on your business. You know what you shouldn’t have to figure
By now you know that a website is a necessary tool for doing business today. It presents your consumer technology business to the world, showcases your products and services, communicates your brand and values, and serves as a platform for prospects to connect with you. Your website can be a huge revenue-generator for your business.
Imagine this: You’re a customer searching online for an AV provider for your next project. You find one. Their reviews look good, they seem to be the provider of choice in your area. And then you visit their website and realize that it’s still living in 2005. It’s wordy, clunky, full of clip art graphics
There are tons of marketing tools for home technology businesses out there. From fancy websites to complex PR strategies, there are as many ways to approach your marketing efforts as there are potential clients. We know it can be overwhelming, so let’s take it one step at a time. As a marketing company, we run
Since the dawn of time, professionals have equipped themselves with a set of tools to facilitate their work. Carpenters have hammers and nail pullers, hairstylists have scissors and blow dryers, and marketers have their own array of tools. Until recently, marketers relied on traditional advertising channels to communicate their messages such as ads on TV,
Is your customer service affecting your bottom line? Most likely, even more than you think. The numbers don’t lie: It takes a lot more effort and money to obtain a new home technology customer than it does to retain a current one. So why aren’t more companies focused on customer service? By not taking the
Think different. Just Do It. A diamond is forever. Breakfast of champions. Because you’re worth it. What happens in Vegas? The most memorable slogans in the world all have one thing in common; they hint on how the product will make the consumers’ lives better. People connect with these marketing messages on a primal level,
When launching a new AV product, your sales channels are as important as the rest of your marketing campaign. Your sales channels are what ultimately closes the deal, where the actual consumer purchase takes place. So, it’s no surprise that sales channels are such an important component of any marketing program. Your sales strategy should
A marketing strategy is the combination of actions that you will carry out to reach your goals. After you define quantitative goals in your marketing plan, such as increase sales by X% this year or develop a partnership with X amount of vendors, you need to outline how to achieve that. Those are your marketing