In our last blog post, we highlighted a few different types of digital ads that business owners in the tech industry can consider to advertise their businesses. In this blog post, we’ll go into the details of how to create a winning ad to increase conversion once you get them to your website. Creating an
Some consumer electronics business owners aren’t 100% sure what a marketer means when they say ‘corporate identity’. It can seem like an ambiguous term. Put plainly, a corporate identity communicates your brand visually (more on that, here). Today, we’re going to jump right in to the different elements that form your corporate identity. Elements You’ll
Although many consumer technology business owners see digital marketing as the most important revenue-generating marketing activity, it’s still not time to discount trusted analog materials. Analog materials, those that you actually hold in your hand, are an important and effective tool to keep in your marketing toolkit. Why? Because every savvy business owner understands the
In this blog post, we continue listing types of videos you can produce for your business. You can see the first part of this blog series here.[ Newsworthy Videos Newsworthy videos are great to communicate new product features, industry news, mergers or acquisitions, and important PR happenings. You can use an interviewee format in which
In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.
Our president Coleen Sterns Leigh likes to say: If a picture is worth a thousand words, a consumer technology product video could very well be worth a thousand sales! And she’s not exaggerating. While blog posts catapulted content to a starring role in the marketing world, video is now taking over as a fresh, visually
Landing pages are an essential component of most digital marketing strategies in the AV industry. It’s the place where visitors land on your website after they click on an ad, where reciprocal relationships start, with the potential customer declaring their interest in learning more about your company’s products and services. Filling out a form on
One of the most common oversights we see on consumer technology websites especially in small to medium businesses is not making the most of their About Us page. This is a huge mistake because the About Us page on your website is the third most visited webpage after the homepage and contact page. It’s where
As a new AV business owner, you might not have imagined all the information you’ll need to learn. From establishing a billing strategy to understanding international shipping complexities, it can feel like you’re spending more time figuring out how to do things than working on your business. You know what you shouldn’t have to figure
By now you know that a website is a necessary tool for doing business today. It presents your consumer technology business to the world, showcases your products and services, communicates your brand and values, and serves as a platform for prospects to connect with you. Your website can be a huge revenue-generator for your business.
Imagine this: You’re a customer searching online for an AV provider for your next project. You find one. Their reviews look good, they seem to be the provider of choice in your area. And then you visit their website and realize that it’s still living in 2005. It’s wordy, clunky, full of clip art graphics