I strolled into work Thursday morning ready to conquer another day – then Twitter let me down.
By Jeremy Glowacki With staff reductions on the rise and referral business leads drying up, it is tougher than ever for a residential electronic systems contracting business owner to find all of the company resources that he or she needs to thrive. As a result, more and more owners are beginning to outsource their installation,
By Jeremy Glowacki The most important thing that I have been reminded of during my quest to create a real home theater is that at a certain price point, home theater products are no longer conducive to do-it-yourselfers like me. Believe me, I’ve always preached the value of the custom installation channel; its what we
By Coleen Sterns When profit margins decrease and competition grows, attracting more first-time and repeat business requires an exercise in creativity. There’s no shortage of ways for a custom installation company owner to dig up new sources for business opportunities that the other guys aren’t. Marketing is a major key in this process. Marketing’s techniques
Using Events to Grow Your Business By Coleen Sterns There’s no question that custom installation is rapidly expanding. And as quickly as new home technology emerges, evolutions are occurring in the way firms carve out a competitive edge for building a greater profit margin. In order to stay ahead in the rapidly changing custom installation
By Coleen Sterns Basic training is required for success in any discipline, and marketing is no exception. At the Spring Electronic Home (EH) Expo Spring in Orlando, dealers had the opportunity to learn how to successfully market their installation businesses from some of the industry’s leading experts. The instructors included Joseph Piccirilli, managing director of