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Marketing Matters Seeking Graphic Designer

Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns  for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,

AVAD Debuts New Corporate Video

AVAD LLC, one of North America’s leading distributors of custom electronics, is proud to announce the debut of a new corporate video expressing its commitment to serving the unique needs of custom installation professionals.   Throughout the video, AVAD demonstrates an understanding of their customers and the role they play as they provide solutions to

AVAD Brings Commercial AV Solutions to Canadian Dealers

AVAD Canada Ltd, one of North America’s leading distributors of custom electronics, is proud to announce the availability of a complete array of commercial grade products throughout Canada. Adhering to AVAD’s commitment to serving the unique needs of custom installation professionals, AVAD has partnered with leading commercial brands including JBL, Crown, dbx, Soundcraft, Samsung  Pro

Florida Senate Acknowledges Big Brothers Big Sisters

Leaders from Big Brothers Big Sisters of Broward County recently participated in a delegation that visited the Florida Congress in Tallahassee, Fla. The State Senate and House of Representatives both recognized the organization in honor National Mentoring Month in January and the hundreds of positive mentoring partnerships they foster annually.   “We are immensely honored

Featured Blog Post: Can You Benefit from Location-Based Marketing Services?

The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine. Can You Benefit from Location-Based Marketing Services? What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase

KEF Named Top UK Manufacturer

GP Acoustics UK Limited, manufacturers of KEF Audio products, has been named the best manufacturing business in the country in a prestigious award ceremony in London.   The company not only won the “Innovative Operating Practices Award” at the national final of the EEF Future Manufacturing Awards 2011, but it was also named the ‘winner

On Beating the Competition

Often times, we see practical examples of companies that are achieving great things as a result of hard work. Even the businesses with great products can be trounced by a compelling marketing campaign from their competitors. We have reached the second week of February; the time of the year where we have all collectively decided

Case Study: KEF 50th Anniversary

In the fall of 2011, Marketing Matters worked with renowned loudspeaker manufacturer KEF America to promote KEF’s 50th Anniversary celebration through a range of public relations activities.  This comprehensive PR campaign included:   The launch of KEF Blade loudspeaker Scheduling a special press event and individual press interviews at CEDIA EXPO 2011 Helping to coordinate

Structured Cable Products, Inc. Celebrates 10th Anniversary with Reception at ISE 2012

Structured Cable Products, Inc. (SCP), a leading manufacturer and global supplier of low voltage cable and accessories, will hold a special exclusive party for its customers and partners at ISE 2012 to proudly celebrate the company’s 10th Anniversary. The SCP 10th Anniversary Party will treat guests to free beer will be held at the SCP

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