AVAD Appoints Gordon Isaac as Director of Sales

AVAD Appoints Gordon Isaac as Director of Sales

Industry veteran brings years of sales experience to AVAD

Scottsdale, Ariz. – October 9, 2017 – AVAD LLC, North America’s leading provider of solutions for the residential and commercial custom installation market, is pleased to announce the appointment of Gordon Isaac as its new Director of Sales.

Gordon Isaac joins AVAD after many successful years at Core Brands where he served as National Director of Sales. While at Core Brands, Gordon was responsible for leading the national custom installation sales team, consisting of over 50 direct and independent employees, and serving over 3000 customers across North America. Prior to his engagement at Core Brands, Isaac worked as a regional sales leader for industry notables, Crestron Electronics and Bose Corporation. Gordon got his start as the Manager at Ultimate Electronics and moved on to serve as Chief Operating Officer for a large regional custom installation integrator. Isaac brings, to AVAD, over two decades of leadership and a proven track record of success in the custom integration market. Gordon will lead AVAD’s sales initiatives as it tackles the next phase of its transformation. In addition, he will be responsible for continuing to cultivate knowledgeable internal teams in order to provide best in class service and grow AVAD’s footprint in the custom installation markets.

“With nearly 25 years in the consumer electronics and custom installation industry, I’m very familiar with AVAD’s market-leading position,” said Gordon Isaac, Director of Sales for AVAD. “In my new position, I look forward to using my years of experience to lead the sales side of AVAD’s transformation.  Working together with AVAD’s respected sales team and dealer base, I am committed to improving AVAD’s dealer engagement, satisfaction and effectiveness across its North American operations.”

“We’re excited to welcome Gordon Isaac to AVAD,” said Jon Zabel, VP of Sales and Vendor Management for AVAD. “We’re confident that Gordon will play a critical role in enhancing and strengthening AVAD’s sales strategy and execution as we seek to provide dealers with cutting edge solutions and market leading service. As AVAD completes its transformation since being purchased from Ingram Micro, we continue to demonstrate our investment and commitment to personnel and programs that provide our dealers with best in class products, technology and service.”

For more information about AVAD, please visit http://www.avad.com in the U.S. or http://www.avadcanada.ca in Canada. Connect with AVAD on Facebook, Twitter and YouTube for news on the latest promotions and news.


With locations throughout North America, AVAD is one of the most recognized brands in the fast-growing system integration market and offers a comprehensive line of premium solutions for video, audio, networking, HVAC, lighting control, security, home automation, digital signage, system design and other products needed by professional installers. Further differentiating its services, AVAD invests in the business tools, technical support and services that integrators need to grow their businesses, including the fully transactional AVAD Mobile smartphone application providing integrators on-the-go access to AVAD products and value-added tools.


Media Contact:
Morgan Roush, Public Relations Manager
Marketing Matters
Tel: 954-925-1511 ext. 1
Email: morgan@marketingmatters.net
Web: http://marketingmatters.net

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