To App or Not to App

To App or Not to App

Hello, fellow entrepreneurs! How’s your business going? With it being 2018 and all, at this point in the game, we know how crucial it is to have an engaging website. We post useful content in a user-friendly format. We play around with A/B Testing. We post videos, contests and blogs. We have the game down to a science. We also know the importance of having a mobile friendly website, so that’s been taken care of too. But what about having an app? Is it even necessary?

Here’s some food for thought: A staggering 84% of internet usage through mobile devices is through apps instead of through regular websites. Read that again and let it sink in. And don’t go thinking, “yeah, but that’s probably because of people who are doing online banking or buying stuff on Amazon. I own a small business.” Apps have become essential marketing tools for businesses of all sizes. Let’s take a look at just some of the benefits of having an app:

  1. Push notifications: By having an app, end users have a daily reminder of your existence. If you have a sale going on, they get a notification. If you have a new product, they get a notification. If you improved your website to make their lives easier, they get a notification. By having an app installed on their phones, you are constantly on the forefront of their minds and every single time you release a message, they will receive it directly to their phones.
  1. Standing out from the competition: Admit it. You’re more impressed with a small business that has an app than with one that doesn’t. So is everyone else. And while having the app, by itself, isn’t a panacea for all of your business needs, it is an excellent starting point for piquing people’s interests.
  1. Customer engagement: Apps tend to be user friendly. This makes it more likely for people to stick around and at the very least start a conversation with you. Also, those push notifications we mentioned above ensures that customers engage in whichever promotions you’re running or participating in loyalty programs more often.
  1. Increases the chances of finalizing that sale: If a person’s credit card and shipping information are already stored in your database, they don’t have to (heaven forbid) look around for their wallets to complete a purchase.

There are plenty of resources to guide you through the process. You also have to be aware of the applicable fees to have your application included in Apple’s and Android’s app stores. There are also plenty of apps (talk about fitting) that can help you develop your own.

If you’d like to know more about how to effectively market your tech products to your target audience, give us a call. We’d love to help you!

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