Amsterdam, Integrators and Belgian Beer
Integrated Systems Europe (ISE) is one of my favorite trade shows. Launched in 2004, I’ve watched it grow tremendously in the ten years I’ve attended. As a joint venture between InfoComm and CEDIA, it’s the largest AV show in the world with 60,000 visitors this year.
I love going to Amsterdam. From Lang’s stunning 432” 8K display to the Italian Garvan ceramic hanging loudspeakers, some of the coolest tech products in the world are all under one roof. And, the food is spectacular – even at the RAI Convention Center! There are fresh flowers everywhere. Did I mention you can get great Belgian beer on tap?
Marketing Matters worked with four of our clients at ISE this year – Metra Home Theater Group, KanexPro, StreamUnlimited and Jetbuilt. Product debuts included everything from cutting-edge audio connectivity and streaming software/modules, a cool new video tiler switcher scaler and a super-economical video distribution system to automated purchase order features in online AV proposal software. You may have seen these recent product introductions in ISE show coverage or trade publications.
You can view some fantastic images from my trip on our Facebook page. I hope you enjoy them!