6 Tips for An Impactful Presentation

6 Tips for An Impactful Presentation

Aww, PowerPoint… most of us have a love-hate relationship with this handy presentation program. We’ve all sat through ‘The.Most.Boring.Presentation.Ever’. at some point in our lives and while we stare at the crammed paragraphs in each slide, we must have probably wondered, “are my presentations this bad?”. To make sure you don’t make the list of worst presentations ever, here are seven handy recommendations to give impactful presentations.

Great Presentation Tips

Tailor Your Message to Your Audience

The more you know about who you’ll be presenting to, the better you’ll be able to prepare for your presentation. When coordinating the presentation, ask about your audience: What do they do? Is there a certain common demographic? What’s important to them? What are they expecting to hear?

Might sound obvious, but many underestimate the importance of tailoring the presentation to their audience. Are they executives with a lot to think about and overly require brevity? Technical folks that love graphics? Creatives that thrive with artistic design? The more you consider your audience and speak to their motivations, the better your presentation will be received.

One Point Per Slide

You get to make one point per slide. Just one. A common mistake many people make is that they think that presentations need to have few slides, so they try to cram as much info as possible into each one. Make your life (and theirs) easier by sticking to one main point per slide and moving faster through a longer presentation vs. lingering on each slide crammed with information. The only thing this does is confuse the audience.

PowerPoint Isn’t the Only Option

PowerPoint might be the most common go-to but know that there are other options out there to create great presentations. A few options are:

Use Concise Bullet Points

Paragraphs are presentation no-no’s! Use bullet points to present your key messages instead. Keep the bullet points short, you should be able to communicate each thought in a short sentence. Your slides should be clean and easy to read, if your audience has to squint or you need to stop so your audience can read the slide, you’ve written too much.

Don’t Read

The idea here is not to write everything in the presentation and read from it, the idea is for the text to guide you and your audience while you go deeper into each topic in your speech. Practice and trust your expertise on the topic to give an insightful presentation. You can also use the presenter/ speaker notes below each slide to guide you.

Stick to Simple Fonts

Fonts are not the place to get creative. Stick to simple, easy to read fonts that people can skim through. Keep your font size legible, anything below 16 points might be difficult for people in the back of the room to read (another reason why you need to keep it short in the copy).

For more presentation tips, read our next blog post.

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