Website Money-Makers You Might Not Have Thought About
By now you know that a website is a necessary tool for doing business today. It presents your business to the world, showcases your products and services, communicates your brand and values, and serves as a platform for prospects to connect with you.
Your website can be a huge revenue-generator for your business. Are you making the most of it? Here are a few key website money-makers you might not have thought about:
Almost every website template available nowadays includes a blog. You can choose to use this blog as a news feed of the latest happenings in your business, to share relevant industry content, or your own insider knowledge.
Adding content that is helpful for anyone interested in your industry not only demonstrates your expertise, but will also help increase your website’s search ranking, making it easier for potential customers to find you online.
But putting up content on its own is not enough. You have to lead people from content to sale by using clever and well-placed CTAs (call to action) throughout your content. The better you align your content with your offer to make that click the next logical step, the more effective you’ll be in using your blog as a revenue-generating tool.
This is another common functionality that most website templates have available. Nevertheless, many business owners don’t give much thought to their website signup form.
Why does the signup form have such a fantastic money-making potential? Because used well, it can be your main driver to build your email list. And a good email list is gold.
Many business owners skip the signup form because they think that they don’t have anything to send to people once they sign up – or don’t have the time to manage this. I’ll let you in on a little secret: If you put in the work at the beginning, you can automate the whole process with an email induction series (also known as a drip campaign) that introduces your website visitors to your business, features some of your top-performing content, and gently leads them to a sale, demo, or whatever the is next step you would like them to take.
Developing this strategy can take time, although it’s one of the most effective ways to lead your prospects down your marketing funnel. Even if you’re not ready to launch an automated email program, collecting website visitor emails is a good way to start.
This one can seem basic for some, but we must include it because it’s where we see the most wasted opportunities.
According to the Nielsen Norman Group, most users stay on a website for 59 seconds or less. Basically, you have one minute to serve the information they are looking for. So, if your contact page is hidden, ill-designed or difficult to read, that’s one interested prospect you lost.
Make it easy for people to get in touch with you by having a skimmable contact page and place your contact information front and center. Make sure you add a phone number that someone will answer (or where they can leave a message), a monitored email, your address, and social media links at the bottom. Contact forms are slowly making their way out, but if you use one, make sure you set it up correctly, so you receive the notifications when someone completes the form.
These are just three website money-making opportunities you should have on your radar but there are many more. The most effective strategy to turn your website into a revenue-generating asset is to study your audience and adapt to their preferences.