Consider yourself lucky if you’ve never lost a debit or credit card. If you have, you know how fantastically frustrating it is to try to remember everything linked to that card. For most of us, that list includes the phone bill, utilities, car insurance, Netflix, Live Nation, that dating website and just about everything else under the sun.
It’s inconvenient, but it’s usually a fairly simple process … unless you can’t remember the password to your Spotify account and for the recovery email address. Go to their website. We dare you to find a “Contact Us” tab.
And then there’s Amazon. You can call them, email them, or use their instant chat window. And even if you’re just in the mood to complain about something – come on, we all have those days – someone will answer you within seconds.
That’s a good model to emulate. So if you’re hoping to keep customers happy, follow these steps.
The number one complaint of consumers in the United States is not being able to get someone on the phone when they need assistance. As technology advances, more and more companies are expecting consumers to figure things out for themselves. This is a customer satisfaction crusher, especially for companies that sell tech devices, which tend to be on the expensive side.
Most people have much better things to do than to call or email your company. Remember, if they’re taking the time to reach out to you, it’s important to them, so don’t let questions and complaints go unanswered. Respond. Do whatever you can to appease them. It’s an opportunity to grow your brand and your reputation.
Seriously, how hard can it be? It’s not like you lost your debit card.