Tag: sales

Product Benefits vs. Features

Think different. Just Do It. A diamond is forever. Breakfast of champions. Because you’re worth it. What happens in Vegas… The most memorable slogans in the world all have one thing in common; they hint on how the product will make the consumer’s life better. People connect with these marketing messages on a primal level,

Marketing Budget: Getting the Most Bang for Your Buck

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry   For many business owners, in the list of things they look forward

To App or Not to App

Hello, fellow entrepreneurs! How’s your business going? With it being 2018 and all, at this point in the game, we know how crucial it is to have an engaging website. We post useful content in a user-friendly format. We play around with A/B Testing. We post videos, contests and blogs. We have the game down

Is this you?

We’ve seen it happen a hundred times: a great technician, programmer, or engineer has a bright idea for a product or service for the custom electronics industry, develops a business plan, secures some financing and backing from a bunch of friends and family…er, I mean supporters. Maybe he or she puts together a few co-conspirators,

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