Tag: Marketing

Marketing Plans are the Key to Success

Many business owners cringe at the mention of a marketing plan. Their minds automatically veer toward  long drawn-out documents that take endless hours to put together, only to be shoved in a folder and never consulted again. In reality, this notion can not be farther from the truth. A solid marketing plan is an ongoing,

Marketing Budget: Getting the Most Bang for Your Buck

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry   For many business owners, in the list of things they look forward

If It Ain’t Broke… It Will Eventually Break

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out.   It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

What Influencer Marketing Can Do for Your Business

Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers

It’s a Niche World Out There

In a world where experts specialize in a very specific aspect of their marketspace, it still baffles me when companies want to be the best at everything. I’ll tell you right now – you can’t. Markets are oversaturated with options. Specialization – be it by necessity or choice – has become the only way to

What’s Your Story?

With ever-growing pressure on brands and companies to differentiate themselves, a lot of them are turning to the power of storytelling to rise above the competition.   Content marketing is a popular buzzword that is here to stay. People spend an impressive amount of time researching products and solutions online before they make a purchasing

The Best Websites of 2015

Here we are in Q4 2014, approaching the new year, and so many marketers are ignoring the fork in the road. It’s time to commit to your marketing goals for the next twelve months, and if you’re anything like most companies your website is in dire need of attention. So let’s start with the basics: what’s

Case Study: Turner Bay Website

Luxury home design store Turner Bay began searching for a better website solution to improve the visibility of its business and automate its online sales process. The mission was to find a solution that would make Turner Bay’s online presence more robust so that they could incorporate more promotions and better visual designs while also streamlining

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