Tag: creativity

3 Steps To A Winning Marketing Strategy

A marketing strategy is the combination of actions that you will carry out to reach your goals. After you define quantitative goals in your marketing plan, such as “increase sales by X% this year” or “develop a partnership with X amount of vendors”, you need to outline how to achieve that. Those are your marketing

If It Ain’t Broke… It Will Eventually Break

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out.   It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

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