Advertising Archives - Marketing Matters

Marketing Budgets in the Consumer Technology Industry: Getting the Most Bang for Your Buck

May 17, 2018 4:48 pm Blog

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi-Def Marketing: 5-Step Guide to World Domination in the Tech Industry For many business owners, in the list of things they look forward to, developing

If It Ain’t Broke… It Will Eventually Break

March 29, 2018 12:11 pm Blog

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out. It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

What Influencer Marketing Can Do for Your Business

March 22, 2018 11:21 am Blog

Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers

Prioritize Your Target Audience

June 3, 2017 1:20 pm Blog, Marketing Matters

When you’re part of the Apple Army, you have the latest iPhone, a MacBook, an iPad, and the Apple Watch. You even have an old iPod that you use when you go running – or at least you used to go running, but you’ve promised yourself you’re going to start again soon. Anyway, there’s also

Our Favorite Super Bowl Ads

February 4, 2014 12:48 pm Advertising, Blog, Marketing, Public Relations

By Coleen Sterns and Team I’m one of those folks who watch the Super Bowl for the ads rather than the game. This year was an outstanding year. Budweiser’s Puppy Love was my mushy top pick – days before the actual airing. Bud did a brilliant pre-game launch through social media and the spot had over

Are You Entertained?

May 24, 2012 3:39 pm Advertising, Blog

How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any

QR Codes: Using Smartphones to Boost Your Sales

January 26, 2011 5:43 pm Advertising, Blog, Marketing, Public Relations

QR stands for Quick Response code. You’ve seen them. It looks like a pixilated bar code and it appears on just about everything from magazine ads to posters, to the front of business doors or on the sides of trucks. They are read from the bar code scanner from any smartphone. We at Marketing Matters?

Basics of Advertising in the Consumer Electronic Industry

December 13, 2010 6:20 pm Advertising, Blog, Marketing, Public Relations, Social Media & Social Networking

At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience

Generating Sales Leads in the Custom Installation Industry

December 2, 2010 5:36 pm Advertising, Blog, Marketing, Public Relations, Sales and Business Development, Social Media & Social Networking

By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.

Tips on How to Launch a New Product at CEDIA Expo

September 1, 2010 4:40 pm Advertising, Blog, Marketing, Public Relations

This is always an exciting time of year here at Marketing Matters. Our team is amping up for CEDIA Expo 2010, the industry’s largest custom electronics trade show. Catalogs, booth design, email blasts, promo goods, ads, shipping and receiving, press releases, etc.—you name it, we’re doing it. (Special props to Kyle Glass, our Public Relations/Marketing

Three Fundamentals to Creating Print Ads that Sell

October 19, 2009 5:03 pm Advertising, Blog

While there are myriad types of media to promote your message, print ads still seem to be a relevant and effective tool, especially if you’re looking to reach B2B audiences, readers who rely heavily on trade journals for industry trends and business advice. The challenge is we’re all constantly bombarded with information via magazines,

Let’s Be Perfectly Clear About Transparency

October 13, 2009 1:16 pm Advertising, Blog, Ethics, Social Media & Social Networking

Last week, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides). These updates are by far the most radical changes made in 30 years. The Guides are just what consumers need to help them find truth in the plethora of information they are bombarded with on a daily

Tag: Advertising