When you’re part of the Apple Army, you have the latest iPhone, a MacBook, an iPad, and the Apple Watch. You even have an old iPod that you use when you go running – or at least you used to go running, but you’ve promised yourself you’re going to start again soon. Anyway, there’s also a good chance that you smirk when you see someone using “one of those Samsung Galaxy devices.”
It’s cool. Android just isn’t your thing. Which means you’re probably not going to jump ship and leave Apple-land just because you see a Galaxy ad on your Facebook feed. That ad is a waste of money. The same goes for your company. Blind advertising is a drain on resources and won’t help promote your business.
Let’s do this with our brains.
First: Define your target
Make a list of desired criteria. What’s your target market’s age, income bracket, and anything else relevant to your product. Research statistics and browse through discussion forums to see what people are praising or ranting about. By learning what’s important to your intended audience, you’ll be able to design your marketing strategies and tailor your tech product to their needs.
Next: Pay attention
When e-readers first entered the market, users complained about glare and the inability to download books when abroad. Amazon, in total Amazonian style, listened to the people and released several versions of its Kindle tablets that eliminated glare. And from day one, traveling readers could download books from virtually any country. Paying close attention to what your target audience needs can open doors to opportunities. And if you move fast, you’ll beat your competition by releasing your improved product first.
Lastly: Advertise exclusively with your target in mind
Social media allows you to generate content specifically directed at your target. It’s like having your tools giftwrapped, instruction manuals included. If you’ve done the proper market research, you will be prepared to provide your customers with the solutions they’ve been hoping for.
So use your noodle and be mindful of your marketing strategy. Having a well-thought-out strategy allows you to maximize your efficiency, and thus, your profits. Now that’s a plan that even Apple and Android users can agree on!