Marketing Matters, a full-service marketing, public relations and advertising expert in helping businesses in the custom electronics industry, has been selected as the agency of record for Powerline Control Systems, the inventor of Universal Powerline Bus® technology and developer and manufacturer of PulseWorx lighting control systems for residential and commercial markets.
Marketing Matters will provide strategic and tactical communication support to assist PCS’ efforts in building brand awareness with residential and commercial integrators using the latest communication tools – including media relations, social media, SEO, electronic marketing and more.
“Marketing Matters’ understanding of this industry was paramount in our decision in selecting them as our agency of record,” said Scott Klodowski, director of sales and marketing for PCS. “The agency’s experience and wide-range of service offerings make Marketing Matters a perfect fit with our needs. We’re excited about this partnership as well as the future of PCS.”
“PCS offers one of the most reliable lighting control product lineups on the market, and the staff is second to none,” said Coleen Sterns, president of Marketing Matters. “We are honored to be named ’Agency of Record’ for PCS and look forward to helping them with their new initiatives.”
For over 13 years, Marketing Matters has partnered with businesses in the residential, commercial and security custom electronics industry. Marketing Matters’ experience spans the communications spectrum – from developing marketing initiatives for electronics and technology reps, distributors and dealers, to representing companies that manufacture and sell custom installation products and services.
About Powerline Control Systems, Inc.
Powerline Control Systems has been developing, manufacturing top-of-the-line lighting, and electrical control devices for the residential and commercial markets since 1992. PCS provides a complete range of products under the PulseWorx® brand, including light switches, light dimmers, keypads, touchscreens, configuration software, and a variety of other electrical control devices; powered by the UPB® (Universal Powerline Bus) patented technology, the innovation of the PCS design team. UPB is answering the call for a lower cost, high reliability lighting control system to provide an alternative to expensive proprietary and hardwired systems. For more information on PCS, visit http://www.pcslighting.com.
About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit http://www.marketingmatters.net.
Scott Moody, Director of Public Relations