When was the last time you logged into MySpace? Once upon a time, it used to be the hottest website. Today, it’s the abandoned playground of a bygone era, where we ranked our Top 8 friends and greeted visitors with a song none of them wanted to hear.
As with everything else, trends change; and as marketers, it’s wise to stay on top of whatever is popular now. That said, there are certain elements that remain constant. One of those elements is video.
By the numbers
Not only are videos a medium that is familiar to everyone, but the average Internet user spends a whopping 88% more time on a website with videos than on a website without them. If that fact alone isn’t enough to sway you, consider this:
Eight out of ten millennials use video as a research tool when deciding whether to purchase a product or not. It’s also easily shareable on social media. On Facebook alone, people watch over 4 billion videos a day. And, since social media allows you to track content performance, you’ll be able to see what works, and what needs to be tweaked.
In addition to reaching more people, if you regularly post video content, viewers will become familiar with your face, your brand and your purpose. This does wonders for customer loyalty. People are more likely to purchase a product from a face or a company that they recognize from videos, than from a random vendor that appears after a quick a Google search.
Creating a YouTube channel can do wonders for brand recognition. It will establish you as an authority in your industry, and it’s another platform that allows you to get subscribers. There are plenty of tips to help you gain followers, too. For example, keep your videos relatively short (three minutes or less), incorporate relevant keywords on the title, and use YouTube Analytics to track your progress.
Finally, you can pique your audience’s interest by posting video teasers of upcoming products. By strategizing a timeline, your target market will be eagerly awaiting your launch date.
Videos are relatively easy to make and there are plenty of tips on how to create one with your smartphone. Jumping on this bandwagon is the only way to stay relevant. You might as well get on it, and enjoy the ride.