Marketing Matters, a strategic integrated public relations, marketing and advertising agency specializing in consumer electronics and luxury goods, has been named the agency of record for Audeze, a leading high-end audio technology company.
As part of the partnership, Marketing Matters will work with the executive team at Audeze to develop integrated public relations campaigns to promote the unique benefits of Audeze’s products, including the company’s high-end headphones and audio accessories, among consumers and B2B audiences.
“Audeze’s product offering has drawn a great deal of praise and we look forward to helping garner an even greater level of appreciation–and demand–amongst the company’s target audiences,” said Coleen Sterns, president and founder of Marketing Matters. “Just as Audeze takes an innovative approach to product design, our team will take a creative approach to developing and implementing public relations strategies for this campaign.”
“Marketing Matters has a great reputation throughout the consumer electronics industry,” said Alexander Rosson, CEO of Audeze Inc.. “When we sought out a public relations agency that could hit the ground running to deliver immediate results, there were few that offered exactly what we were looking for and none that compared to Marketing Matters. We look forward to working with the team at Marketing Matters to build greater awareness for Audeze.”
About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit http://www.marketingmatters.net
About Audeze, Inc.
Audeze Inc. is a high-end audio technology manufacturer that delivers the most accurate sound reproduction available today. Simply put, Audeze’s goal is to re-create sound exactly as the artist intended. Our speakers are engineered with the latest innovations in material science, producing crystal clear sound and unparalleled sonic performance. The Audeze team includes a diverse set of entrepreneurs and engineers with years of experience in audio, material science, and digital media.
Our commitment to research and development is reflected in our products, which are manufactured in the U.S.
Coleen Sterns Leith
President, Marketing Matters