Marketing has transitioned from paper and media to the web with the objective of bringing businesses, organizations and people closer to consumers and fans. At the core of every social media strategy is winning the heart of an audience and with ever-evolving technology and fads, it’s crucial to stay in-tune with the trends.
Mobile live streaming apps, like Periscope and Meerkat, are the latest movements to hit the social media sphere. The power of video to launch new products and revolutionize the old is nothing new, but it wasn’t until recently brands began utilizing Facebook, Twitter, YouTube, Instagram and even Snapchat in some instances. Live streaming is the latest platform to take over the social media world and both Periscope and Meerkat are transforming the way marketing strategies are created and launched.
You can incorporate Periscope or Meerkat into your daily social media practices using the following:
- Boost webinars with a personal touch. Educational and technical webinars are here to stay and Periscope and Meerkat allow you to make connections more powerful and personal. Through Periscope and Meerkat webinars, viewers have a more personal connection with the speaker and those joining the webinar through the app’s video and chat sessions. Viewers can send in questions and watch for their answers live through the video streaming apps.
- Give viewers an inside look at the brand. You can create a personal connection with your customers through live video streaming apps. Give viewers an inside look at your brand from tours of the office, meeting the staff and learning about upcoming products. Share the happiest moments with the team as they happen and watch customers identify more with your brand and what you offer. Your brand becomes much more than a corporation once a personal connection has been established – forming a lifelong customer.
- Create live question and answer sessions. Brands have been utilizing Q & A sessions for years yet it wasn’t until recently consumers could see the face behind the brand and feel more closely connected. Questions can be sent in through Twitter, Facebook, or any other social media platform or asked directly through the live video-streaming platform. Allow your customers to have a say in your brands direction by reversing the Q & A platform and asking customers over a live stream what they want in a new product and what they think of a brand. After all, the customer is always right.
- Still can’t think of your first live video steaming content? Photo shoots, conference/panel discussions, product demonstrations and reviews, business events, shop and retail tours, press day access and behind the scenes streaming all have the potential of catching the eyes of your audiences.
The future of the web is video as we see Snapchat building its own news team and Instagram now selling ads. The business of visual on social media is thriving and video has been tagged as the future of social media. Since their launch in March, Periscope and Meerkat have seen over 1.5 billion live streams. Stay up to speed with the latest social media trends and connect with customers, both new and old, through live video streaming apps such as Periscope and Meerkat – it’s the next best thing to being there.