Five Rules for Readability

Five Rules for Readability

Tom Sant, author of Persuasive Business Proposals, shared five rules for making anything you write more readable. Microsoft Word can automatically tell you if you’ve met four of the rules: short sentences (average 17 words or less); short words (average five characters or less); 10th grade reading level or lower; and less than 10% passive voice. I’ve been writing for years and never knew about the “Readability Statistics” tool in Word. The fifth rule is no fluff, guff, geek or weasel words in your writing.

Press F1 while in Word to pull up the Help/Search menu. Search for Readability Statistics. Follow the instructions to turn on the feature. If using Word 2007, the “Word Options” choice is at the bottom of the right hand column of the main Word pull down menu. Once the feature is activated, you have to manually check the Spelling and Grammar of your document once. At the end of the process the summary pops up. Cool feature – I’m at a 7.0 grade reading level, 4.5 characters per word, 16.3 words per sentence and 8% for passive voice for this insight. I was higher on all these statistics and made adjustments.

Related Posts


October 15, 2018

Writing An Effective About Us Page

One of the most common oversights we see on tech websites – especially in small to medium businesses – is not making the most of their About Us page. This is a huge mistake because the About Us page on your website is the third most visited webpage after the homepage and contact page. It’s

October 3, 2018

Marketing Terms Business Owners Should Know

As a new business owner, you might not have imagined all the information you’ll need to learn. From establishing a billing strategy to understanding international shipping complexities, it can feel like you’re spending more time figuring out how to do things than working on your business. You know what you shouldn’t have to figure out,

Did you know we create some really
great original content?

Jump on board if you'd like us to share it with you. We only send monthly.

Your email will never be shared with a third party.