So, you’ve been a techie your entire life and you’re ready to launch your own product. You’ve even developed your prototype and conducted extensive market research. That’s very impressive stuff.
However, there’s one minor hurdle before Wired calls you for that cover story: Your budget is too tight to reach your marketing goals. That’s a total bummer, because you know that without marketing, your product has about the same chance of being as successful as a Wrist Watch Toaster.
But don’t fret. As luck and technology would have it, social media can help – and for a fraction of the cost of traditional marketing methods. All you need is your smart phone or tablet, and you’ll be ready to go.
Say hello to YouTube Director: This new app guides you through the steps of recording, editing, and posting a promotional video for your business or product on their website. Yes, your own TV commercial on YouTube, without the crazy high costs. The only caveat: You’ll need an iPhone to do it. Pesky, pesky! Maybe you’ll have to borrow a friend’s phone – it’s worth it!
Facebook also has a user-friendly platform that guides you through the process of advertising on their website. It allows you to control all aspects of your ad, from demographics and scheduling, to whether you want your content to appear on Instagram (thanks to Facebook’s acquisition of its competitor in 2012). You get a relatively inexpensive way to create highly targeted online ads on a website that you probably visit on a daily basis anyway. If that’s not a sign from the marketing gods, I don’t know what is.
LinkedIn has become an invaluable tool for networking with like-minded professionals. But most people don’t realize that you can create customized advertising tailored specifically to your target audience’s activity. Everyone, regardless of industry, needs technology in their lives, especially if that technology makes their work life easier. Jumping on this train should be a no-brainer.
Thanks to tech innovation, making money from your phone is as easy as tapping your screen a few times. And with the foolproof online tutoring of these apps, it’s a cinch to learn how to get it done. It seems like Star Trek got it right by predicting their tricorder after all. Now if we could just figure out how to market that Wrist Watch Toaster.