It’s pretty easy to know a little about a lot, and we can thank Google and YouTube for that. The internet – or more appropriately, the information superhighway – has given new meaning to the phrase, “Jack of all trades, master of none.” Let’s say you want to bedazzle a pair of jeans (don’t worry,
When you release a new product, studying your target customers and what makes them tick is as important as the quality of the device itself. What’s the point of creating the Holy Grail of Technologies if nobody will buy it? In order to maximize profits, ask yourself the following questions: Is there a market for
Coleen Sterns Leith does an interview on the five stages of Total World Domination (as you define it) that Marketing Matters employs to help their consumer electronics clients.
WhatsApp is one of the latest major advances in social media platforms, and if you’re a marketing guru or business owner, or just a human being on the planet earth, you should take note and start watching. The first time I took an interest was when I heard Facebook had purchased WhatsApp for a record-setting
Last year I worked with Laura Berger of the Berdéo Group. One of the first tasks Laura assigned was to pick a word for the year. I chose “Grateful”. I was grateful that my husband’s health had returned. I was grateful that the economy was recovering. I was grateful for my coworkers and clients. It’s
Webinars are a practical method of delivering training and/or education to relevant audiences – not to mention a great way to generate leads. Recently, we’ve been helping our clients develop strategies to utilize webinars as part of their marketing tool kit. To help your business dive into the world of webinars, consider these tips: 1)
I encourage you to think of your company’s marketing strategy like a conversation you might have with a client regarding sales or a new project. Over the years I’ve learned that if you lose control of the discussion’s scope, or take the topic off on tangents, then it’s difficult to regain your client’s interest or
There is always a lot of talk about setting goals for the beginning of the calendar year, both personally and professionally. A year is a pretty long time, and a lot can change from January through December. Perhaps you’ve already conquered some of your goals and you’re ready to move on to something more. Or
It’s no secret that referrals are one of the most, if not the most, powerful marketing tools any business can have. Often times, these referrals can come simply because of a satisfied customer who wants to help a friend, but there are other times when you can encourage your customers to spread the word about
“How has our image changed?” “What could we be doing better?” I’ll take ‘Questions that get asked at the annual meeting’ for $500, Alex. In the case of Torn Ranch, and other retailers who are responsible commanders of their brand strategy, that conversation will ultimately direct them to their online presence and other related digital
The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine. Can You Benefit from Location-Based Marketing Services? What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase
By Scott Moody, Director of Public Relations There are no shortage of things we all should be thankful for. Whether you’re thanking the sales gods for helping you to close that deal, giving a courtesy nod to that thoughtful driver who let you cut in front of them, or counting your blessings for amazing family
By: Kyle E. Glass You’ve probably heard so much about Google+ lately that I couldn’t help but write on the topic. If you’re unfamiliar, Google+ is the hot new social media platform released by Google nearly two months ago. Initially, registration was limited, perhaps to work out kinks or to create demand. Either way, Google
In 1997 Kevin Costner starred in The Postman. If you’re not familiar, it was set in a post-apocalyptic America where Costner stumbles onto a USPS uniform wherin he begins an elaborate con game that ends up rebuilding America. During the flick, Costner has to lie and say that he’s been in touch with the (non-existent)
By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.