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Four Tips for Developing a Consumer Electronics PR Campaign

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Each consumer electronics company we deal with has specific needs, with specific target audiences which require a custom plan specifically tailored to their needs. Although all campaigns are different, there are some common elements which should be retained in all plans. 1) Start with a sound consumer electronics PR plan The first steps in conducting […]

5 Quick Tips to Presenting Effective Webinars

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Webinars are a practical method of delivering training and/or education to relevant audiences – not to mention a great way to generate leads. Recently, we’ve been helping our clients develop strategies to utilize webinars as part of their marketing tool kit. To help your business dive into the world of webinars, consider these tips: 1)      […]

Five Easy Tips for Using Google Plus

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The year 2016. That’s the year some say Google Plus will storm the gates of Farmville, overthrow King Zuck and sack the City of Facebook as the largest social media platform in the world. Google Plus has surpassed Twitter as the world’s second most popular social media network with approximately 359 million active users. That […]

Marketing Matters Minute: Video-sharing Apps

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This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine. The idea of each is simple: users can record a short (Instagram videos […]