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Creative Ways to Improve Your Marketing

Think of a marriage proposal, and you’re bound to picture a ring. With a beautiful diamond. Probably displayed on a band of gold, white or yellow, it doesn’t matter, because it’s all about that diamond. But, have you ever wondered why we relate proposing with that beautiful stone? It’s not Biblical or constitutional, though some […]

‘Mentors Who Ride’ Set to Travel across the Continent to Support Big Brothers Big Sisters of Broward County

Mentors Who Ride is a new initiative in partnership with Chester’s Fort Lauderdale Harley-Davidson and Big Brothers Big Sisters of Broward. Passionate motorcycle enthusiasts from Chester’s Fort Lauderdale Harley-Davidson are traveling to from Sunrise, Florida to Anchorage, Alaska to raise money and awareness for Big Brothers Big Sisters of Broward County. Big Brothers Big Sisters […]

What is a meme and what does it have to do with my brand?

Internet memes have become a cultural phenomenon, bringing together diverse generations and cultures over common pop culture trends. Meme, pronounced as “mēm” was coined by Richard Dawkins, a British evolutionary biologist, as a concept for discussion of evolutionary principles to explain the spread of cultural phenomenon’s and trends. If you’ve perfected the art of collectively […]

5 Thanksgiving Fun Facts

In celebration of Thanksgiving, we’re sharing 5 Fun Facts about Thanksgiving that we bet you didn’t know. Enjoy! Did you know the turkey was native to North America? In French, it’s called the “Indian Chicken”, and in India it’s called the “Peruvian Chicken”. Benjamin Franklin wanted the turkey to be the national bird of the […]

Website: M.D.

A website, like most things with your business, is a responsibility. Like employees, or your products and services, or anything else, you need to invest in your website. And I’m not talking about keeping it fresh by frequently changing content, which is also important, but for another article. You can find one here… but I […]

CEDIA 2015 Recap

Marketing Matters and our clients had a fantastic show last week in Dallas. We’d like to take this opportunity to thank all of our clients for their partnerships and congratulate them on a wildly successful event. Here are a few of the highlights: RoseWater Energy: The introduction of the RoseWater Energy Management Hub (HUB 20-28-8-NC) garnered […]