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Benefits of a Simple Website Design

  It’s 2017 and the world is going digital. Most businesses understand that they need an engaging website. Regularly updated, useful content is key. But how many times have you visited a website, only to be bombarded with pop-ups? And, honestly, when was the last time you thought: “Ooooh! A pop-up! Let me forget about

Tips for Keeping Brand Consistency

When you think of Starbucks, Disney, Apple, Nike, and Target, each company has certain elements in common: they offer brand recognition, quality products and experiences, and longevity. And, the reason for each of these qualities is the same: brand consistency. If you want a slice of their successful pie, you have to follow a couple

Why A/B Testing Still Matters

If you’ve been in business for a while, it’s tempting to believe that you know everything there is to know about how to be an entrepreneur. Or if you’re a techie, it may be too easy to think that with the myriad of options available for digital marketing, old school methods are now obsolete. While

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