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Last Minute CEDIA Tips

It’s nearly time for everyone to start packing their bags and traveling to Dallas for CEDIA 2016. Where has the year gone? While time has surely flown by, I’m making my list of booths I want to visit at CEDIA 2016 and starting to fill in my schedule for the week. Since our time in […]

Lessons from a First-Timer

With CEDIA 2016 less than two months away, everyone has begun their trade show rituals and preparations. At Marketing Matters, deadlines are looming for public relations, logistical and other pertinent deadlines that have to be met for our clients. With the ‘pre-CEDIA’ rush well underway, I’m sure there are many ‘first-time’ attendees that are in […]

InfoComm 2016 – It’s a Dry Heat

We recently returned from InfoComm in Las Vegas – the show was on fire! Audio over IP was a hot topic with significant new products introduced by many manufacturers. And, with temperatures hovering around 112 degrees most days, it was like being in an oven. InfoComm shattered attendance records and filled over half a million […]

Marketing Matters and Clients Recognized with Hermes Creative and Summit International Awards

Marketing Matters is pleased to announce that we are the recipients of three creative awards for our work with two of our clients. The Hermes Creative Award distinguishes creativity through concept, writing and design of traditional materials and programs with emerging technology. The international competition has grown to one of the largest creative awards in […]

‘Mentors Who Ride’ Set to Travel across the Continent to Support Big Brothers Big Sisters of Broward County

Mentors Who Ride is a new initiative in partnership with Chester’s Fort Lauderdale Harley-Davidson and Big Brothers Big Sisters of Broward. Passionate motorcycle enthusiasts from Chester’s Fort Lauderdale Harley-Davidson are traveling to from Sunrise, Florida to Anchorage, Alaska to raise money and awareness for Big Brothers Big Sisters of Broward County. Big Brothers Big Sisters […]

What is a meme and what does it have to do with my brand?

Internet memes have become a cultural phenomenon, bringing together diverse generations and cultures over common pop culture trends. Meme, pronounced as “mēm” was coined by Richard Dawkins, a British evolutionary biologist, as a concept for discussion of evolutionary principles to explain the spread of cultural phenomenon’s and trends. If you’ve perfected the art of collectively […]

5 Thanksgiving Fun Facts

In celebration of Thanksgiving, we’re sharing 5 Fun Facts about Thanksgiving that we bet you didn’t know. Enjoy! Did you know the turkey was native to North America? In French, it’s called the “Indian Chicken”, and in India it’s called the “Peruvian Chicken”. Benjamin Franklin wanted the turkey to be the national bird of the […]