Blog

What’s Your Story?

With ever-growing pressure on brands and companies to differentiate themselves, a lot of them are turning to the power of storytelling to rise above the competition.   Content marketing is a popular buzzword that is here to stay. People spend an impressive amount of time researching products and solutions online before they make a purchasing

To App or Not to App

Hello, fellow entrepreneurs! How’s your business going? With it being 2018 and all, at this point in the game, we know how crucial it is to have an engaging website. We post useful content in a user-friendly format. We play around with A/B Testing. We post videos, contests and blogs. We have the game down

How to Create a Compelling Pitch

  Tell me about your pitch. Don’t take any time to think about it. Just tell me, without hesitating. Can you do that, or do you need a moment to look up, regroup, and come up with something brilliant on the spot? The reality is that while you sometimes do have the time to draft

Five Tips for Becoming a Thought Leader

Who are your favorite influencers? As a collective, we have a list of role models whom opinions we trust as if they were our trusty lifelong friends. We all know the usual suspects: If Elon Musk does something, it’s automatically cool. Anything Pixar comes up with for Disney turns into gold. If Oprah says a

Benefits of a Simple Website Design

  It’s 2017 and the world is going digital. Most businesses understand that they need an engaging website. Regularly updated, useful content is key. But how many times have you visited a website, only to be bombarded with pop-ups? And, honestly, when was the last time you thought: “Ooooh! A pop-up! Let me forget about

Tips for Keeping Brand Consistency

When you think of Starbucks, Disney, Apple, Nike, and Target, each company has certain elements in common: they offer brand recognition, quality products and experiences, and longevity. And, the reason for each of these qualities is the same: brand consistency. If you want a slice of their successful pie, you have to follow a couple

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