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Basics of Advertising in the Consumer Electronic Industry

At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience

Generating Sales Leads in the Custom Installation Industry

By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.

Is this you?

We’ve seen it happen a hundred times: a great technician, programmer, or engineer has a bright idea for a product or service for the custom electronics industry, develops a business plan, secures some financing and backing from a bunch of friends and family…er, I mean supporters. Maybe he or she puts together a few co-conspirators,

Email Marketing Tips

If you’re like most businesses, you want to reach people, and you don’t have an unlimited marketing budget. Good news: Email marketing is still a great way to get your name in front of potential buyers. A relatively small investment can net solid returns – provided you do things right. Here are some of Marketing

How to Handle Negative Press

Whenever I get the opportunity to play a part, albeit small sometimes, in helping to make a bad situation good, it always makes the day a little better. Recently, a writer had some not-so-favorable things to say about one of our clients. They weren’t overly negative—well, he did compare the company to the sinking Titanic—but

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