It’s nearly time for everyone to start packing their bags and traveling to Dallas for CEDIA 2016. Where has the year gone? While time has surely flown by, I’m making my list of booths I want to visit at CEDIA 2016 and starting to fill in my schedule for the week. Since our time in
With CEDIA 2016 less than two months away, everyone has begun their trade show rituals and preparations. At Marketing Matters, deadlines are looming for public relations, logistical and other pertinent deadlines that have to be met for our clients. With the ‘pre-CEDIA’ rush well underway, I’m sure there are many ‘first-time’ attendees that are in
We recently returned from InfoComm in Las Vegas – the show was on fire! Audio over IP was a hot topic with significant new products introduced by many manufacturers. And, with temperatures hovering around 112 degrees most days, it was like being in an oven. InfoComm shattered attendance records and filled over half a million
Marketing Matters is pleased to announce that we are the recipients of three creative awards for our work with two of our clients. The Hermes Creative Award distinguishes creativity through concept, writing and design of traditional materials and programs with emerging technology. The international competition has grown to one of the largest creative awards in
As a business owner with three decades of experience in the custom electronics industry, I have been blessed enough to be consulted as an influencer among CE and CI professionals. I also know what it’s like to play many roles. If you’re anything like me, you make the effort to get ahead even after your
Whether you are redesigning a website, developing event collateral, or implementing a PR program, an outside agency can be your most valuable resource. However, it’s critical that you, as the client, guide us on the path to success and stay involved so that your agency gets the direction needed to really shine, and ensure you
Mentors Who Ride is a new initiative in partnership with Chester’s Fort Lauderdale Harley-Davidson and Big Brothers Big Sisters of Broward. Passionate motorcycle enthusiasts from Chester’s Fort Lauderdale Harley-Davidson are traveling to from Sunrise, Florida to Anchorage, Alaska to raise money and awareness for Big Brothers Big Sisters of Broward County. Big Brothers Big Sisters
Some throw parties, others take a trip and instead we create a new website to celebrate the birthday of Marketing Matters! Our team has worked feverishly to create a website that not only celebrated a milestone, but reflected a new, modern flair. Just like technology, trends go in and out of style, applications need updated
Integrated Systems Europe (ISE) is one of my favorite trade shows. Launched in 2004, I’ve watched it grow tremendously in the ten years I’ve attended. As a joint venture between InfoComm and CEDIA, it’s the largest AV show in the world with 60,000 visitors this year. I love going to Amsterdam. From Lang’s stunning 432”
Internet memes have become a cultural phenomenon, bringing together diverse generations and cultures over common pop culture trends. Meme, pronounced as “mēm” was coined by Richard Dawkins, a British evolutionary biologist, as a concept for discussion of evolutionary principles to explain the spread of cultural phenomenon’s and trends. If you’ve perfected the art of collectively
By Guess Blogger Johnnie Sanchez, Adelyte The #1 thing you’re doing wrong with your business? You don’t know your clients or your potential clients psychographics. Which basically means you don’t know anything about them. You may know that they’re generally between the ages of 45-55, male, and live in Kansas. You know their demographics, but
In celebration of Thanksgiving, we’re sharing 5 Fun Facts about Thanksgiving that we bet you didn’t know. Enjoy! Did you know the turkey was native to North America? In French, it’s called the “Indian Chicken”, and in India it’s called the “Peruvian Chicken”. Benjamin Franklin wanted the turkey to be the national bird of the
A website, like most things with your business, is a responsibility. Like employees, or your products and services, or anything else, you need to invest in your website. And I’m not talking about keeping it fresh by frequently changing content, which is also important, but for another article. You can find one here… but I
Marketing Matters and our clients had a fantastic show last week in Dallas. We’d like to take this opportunity to thank all of our clients for their partnerships and congratulate them on a wildly successful event. Here are a few of the highlights: RoseWater Energy: The introduction of the RoseWater Energy Management Hub (HUB 20-28-8-NC) garnered
The holidays are, for some, not so happy and not so merry. All across the nation there are families in need who approach the holidays with anxiety and apprehension, unable to afford gifts for their children and in some cases, even a holiday meal. As some of our readers know, Marketing Matters has been very involved
Your email will never be shared with a third party.