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Building an Effective Website

Imagine this: You’re a customer searching online for an AV provider for your next project. You find one. Their reviews look good, they seem to be the provider of choice in your area.  And then you visit their website… and realize that it’s still living in 2005. It’s wordy, clunky, full of clip art graphics

A Digital Marketer’s Toolkit

Since the dawn of time, professionals have equipped themselves with a set of tools to facilitate their work. Carpenters have hammers and nail pullers, hairstylists have scissors and blow dryers, and marketers have their own array of tools. Until recently, marketers relied on traditional advertising channels to communicate their messages such as ads on TV,

Product Benefits vs. Features

Think different. Just Do It. A diamond is forever. Breakfast of champions. Because you’re worth it. What happens in Vegas… The most memorable slogans in the world all have one thing in common; they hint on how the product will make the consumer’s life better. People connect with these marketing messages on a primal level,

A Sales Channel for Every Product

When launching a new tech product, your sales channels are as important as the rest of your marketing campaign. Your sales channels are what ultimately closes the deal, where the actual consumer purchase takes place. So, it’s no surprise that sales channels are such an important component of any marketing program. Your sales strategy should

3 Steps To A Winning Marketing Strategy

A marketing strategy is the combination of actions that you will carry out to reach your goals. After you define quantitative goals in your marketing plan, such as “increase sales by X% this year” or “develop a partnership with X amount of vendors”, you need to outline how to achieve that. Those are your marketing

Father’s Day Tech 2018

Father’s Day Tech Gifts Let me fill you in on a little secret- Dad does not want, or even need, any more neck ties or dress socks. He’s good. Thinking about maybe a cool coffee mug instead? Stop it.  There is no such thing. Dad wants to be the coolest on the block. The hippest.

Marketing Plans are the Key to Success

Many business owners cringe at the mention of a marketing plan. Their minds automatically veer toward  long drawn-out documents that take endless hours to put together, only to be shoved in a folder and never consulted again. In reality, this notion can not be farther from the truth. A solid marketing plan is an ongoing,

Marketing Budget: Getting the Most Bang for Your Buck

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry   For many business owners, in the list of things they look forward

It’s All in The Name

After last week’s blog post on branding, we decided to delve a bit deeper on one of the most important elements of your brand: Your product name. Most of the time, naming a product or service can be a complicated matter. Other times, a spur-of-the-moment epiphany. Hopefully, you put some thought into naming your product

Mother’s Day Tech 2018

Flowers Don't Come with USB Ports We all know how hard it can be shopping for Mother's Day. Every year we struggle to pick between flowers, jewelry, and chocolates to give her, as Mom struggles to seem surprised that she would receive anything! She just wants a card once in a while, right? Wrong! She

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