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Father’s Day Tech 2018

Father’s Day Tech Gifts Let me fill you in on a little secret- Dad does not want, or even need, any more neck ties or dress socks. He’s good. Thinking about maybe a cool coffee mug instead? Stop it.  There is no such thing. Dad wants to be the coolest on the block. The hippest.

Marketing Plans are the Key to Success

Many business owners cringe at the mention of a marketing plan. Their minds automatically veer toward  long drawn-out documents that take endless hours to put together, only to be shoved in a folder and never consulted again. In reality, this notion can not be farther from the truth. A solid marketing plan is an ongoing,

Marketing Budget: Getting the Most Bang for Your Buck

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry   For many business owners, in the list of things they look forward

It’s All in The Name

After last week’s blog post on branding, we decided to delve a bit deeper on one of the most important elements of your brand: Your product name. Most of the time, naming a product or service can be a complicated matter. Other times, a spur-of-the-moment epiphany. Hopefully, you put some thought into naming your product

Mother’s Day Tech 2018

Flowers Don't Come with USB Ports We all know how hard it can be shopping for Mother's Day. Every year we struggle to pick between flowers, jewelry, and chocolates to give her, as Mom struggles to seem surprised that she would receive anything! She just wants a card once in a while, right? Wrong! She

Let’s Talk Branding

“Understanding your identity is the origin of marketing your company correctly.” — Coleen Sterns Leith President of Marketing Matters and author of Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry     Imagine if McDonald’s swapped their golden arches for something else every few years. If Facebook changed their iconic

How to Differentiate Yourself

In this cut throat business landscape, it’s important to rise above the competition. But, how do you stand out when you’re offering a very similar product or service? You develop a Unique Selling Proposition (USP). A USP is something that differentiates your product from the competition. It’s what distinguishes your brand, what let’s your customers

If It Ain’t Broke… It Will Eventually Break

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out.   It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

What Influencer Marketing Can Do for Your Business

Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers

It’s a Niche World Out There

In a world where experts specialize in a very specific aspect of their marketspace, it still baffles me when companies want to be the best at everything. I’ll tell you right now – you can’t. Markets are oversaturated with options. Specialization – be it by necessity or choice – has become the only way to

What’s Your Story?

With ever-growing pressure on brands and companies to differentiate themselves, a lot of them are turning to the power of storytelling to rise above the competition.   Content marketing is a popular buzzword that is here to stay. People spend an impressive amount of time researching products and solutions online before they make a purchasing

To App or Not to App

Hello, fellow entrepreneurs! How’s your business going? With it being 2018 and all, at this point in the game, we know how crucial it is to have an engaging website. We post useful content in a user-friendly format. We play around with A/B Testing. We post videos, contests and blogs. We have the game down

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