Advertising

Are You Entertained?

How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any

Marketing Matters Seeking Graphic Designer

Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns  for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,

On Beating the Competition

Often times, we see practical examples of companies that are achieving great things as a result of hard work. Even the businesses with great products can be trounced by a compelling marketing campaign from their competitors. We have reached the second week of February; the time of the year where we have all collectively decided

Job Opportunity: Marketing and Public Relations Manager

Marketing Matters, established in 1997, is a full service integrated marketing and public relations agency that works with clients in a variety of industries including consumer electronics and installed technologies. Our work is both B2B and B2C focused.   We are seeking a creative, detailed, self-starting team member experienced in both public relations and marketing.

Basics of Advertising in the Consumer Electronic Industry

At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience

Generating Sales Leads in the Custom Installation Industry

By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.

Email Marketing Tips

If you’re like most businesses, you want to reach people, and you don’t have an unlimited marketing budget. Good news: Email marketing is still a great way to get your name in front of potential buyers. A relatively small investment can net solid returns – provided you do things right. Here are some of Marketing

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