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It’s All About Experience

Using Events to Grow Your Business By Coleen Sterns There’s no question that custom installation is rapidly expanding. And as quickly as new home technology emerges, evolutions are occurring in the way firms carve out a competitive edge for building a greater profit margin. In order to stay ahead in the rapidly changing custom installation

Highlights from the EH Expo Marketing Boot Camp

By Coleen Sterns Basic training is required for success in any discipline, and marketing is no exception. At the Spring Electronic Home (EH) Expo Spring in Orlando, dealers had the opportunity to learn how to successfully market their installation businesses from some of the industry’s leading experts. The instructors included Joseph Piccirilli, managing director of

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