Each year I make a list of New Year Resolutions; do this, stop doing that, don’t eat that, try this… This year, I got to thinking about professional resolutions and as a public relations professional, my mind immediately went to social media. Do your social media efforts need a makeover? If your company does not
Pakedge Device & Software, a leading provider of advanced wireless networking products, will introduce several new products to the professional installation industry at Integrated Systems Europe (ISE) 2013, held January 29-31 in Amsterdam. Attendees visiting the Pakedge stand (5-U115) will have the opportunity to experience: The W6 family of high-powered wireless access points offering improved
Metra Home Theater Group, a leading provider for electronic accessories for over 65 years, will introduce a new RGB LED Light Kit at CES 2013, held January 8-11 in Las Vegas. The Audio Solutions RGB LED Light Kit (model AS_RGB5MK) is a five-meter (16.4’) strip of durable, LED lighting designed to provide reliable, easy-to-install accent
Metra Home Theater Group, a leading provider for electronic accessories for over 65 years, will introduce an complete new assortment of home theater accessories for its Audio Solutions line at CES 2013, held January 8-11 in Las Vegas. The new Audio Solutions products from Metra Home Theater Group will include a new IR Kit, two
Metra Home Theater Group, a leading provider for electronic accessories for over 65 years, has appointed Jessy Crabb to General Manager and developed a new strategic sales team. Jessy Crabb, who has been with Metra Home Theater group for 10 years, was promoted from Director of Operations to General Manager and will now oversee and
AudioControl announces the launch of its breakthrough product, the Rialto 400, a compact, high-powered amplifier with a built-in audiophile-grade DAC (digital to analog converter) designed specifically to provide greater performance and higher sound quality for all analog and digital systems, including Sonos® home entertainment systems. The Rialto 400’s amplifier delivers over 100 watts of power
AVAD LLC, one of North America’s leading providers of custom electronics, has announced that it will now carry Wilson Electronics’ cell phone signal boosters among its assortment of products. Wilson Electronics is the provider of North America’s top-selling line of cell phone signal boosters designed to help eliminate dropped calls; increase cell phone reception and
When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone
We’re pleased to announce the addition of two new family members into the Marketing Matters fold – Office Manager Jean Mazza and PR Account Executive Franzannie Guiteau. The extra help will further expand the capabilities of Marketing Matters in servicing our clients, and allow a larger pipeline for new and existing campaigns. Jean brings over
AVAD LLC, one of North America’s leading distributors of custom electronics, will close out its 2012 Vendopalooza event schedule with a bang thanks to a special on-site demo of JVC Professional’s new ProVérité 84-inch 4K LCD Monitor at the Van Nuys, Calif. event scheduled for Wednesday, December 12. “The availability of high performance 4K
RoseWater Energy Group congratulates Axion Power International for its upcoming over-the-road test of the Axion PbC battery in the ePower Engine Systems hybrid power train for tractor-trailers. The ePower system utilizes a smaller diesel engine and incorporates PbC batteries that offset the load requirements from the engine. The batteries are used for increased engine
As we enter the last few weeks of 2012, Marketing Matters is proud to have been honored by the 2012 MarCom Awards with four new wins for the year. Each representative of a unique campaign category, the recognition is a tribute to outstanding creative achievements in marketing awarded on behalf of the following client marketing
It’s no secret that referrals are one of the most, if not the most, powerful marketing tools any business can have. Often times, these referrals can come simply because of a satisfied customer who wants to help a friend, but there are other times when you can encourage your customers to spread the word about
AVAD LLC, one of North America’s leading providers of custom electronics, has announced that it has added LH Dottie’s products to its line impressive roster of brands, further expanding the options available to AVAD customers in the accessories product category. L.H. Dottie has manufactured quality products for the electrical, plumbing, HVAC, security and industrial
The Association of Loudspeaker Manufacturing & Acoustics International (ALMA) Winter Symposium program, “Product Development in the Global Paradigm: Acoustic Modeling, Measurement and Manufacturing in the Modern Marketplace” will feature two powerful half-day training seminars on Sunday, January 6, taught by two widely-respected loudspeaker experts. The symposium program will focus on the challenges the loudspeaker industry
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