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How to Differentiate Yourself

In this cut throat business landscape, it’s important to rise above the competition. But, how do you stand out when you’re offering a very similar product or service? You develop a Unique Selling Proposition (USP). A USP is something that differentiates your product from the competition. It’s what distinguishes your brand, what let’s your customers

Draper Launches Ambient Light Rejecting Surface for Ultra-Short Throw

(Spiceland, Ind.) – April 24, 2018 – Draper, a leading manufacturer of projection screens, audiovisual mounting equipment, and solar control, announces TecVision® XH800X UST ALR and CS1000X ALR, the latest additions to the award-winning TecVision® line of ISF-certified, 8K-ready viewing surfaces. After unveiling a massive rebrand at InfoComm 2017, Draper is celebrating their best year

MSE Audio Launches Rockustic’s Escape Series

The weather-proof Escape series combines superior audio quality with attractive enclosures Overland Park, Kan. – April 24, 2018 – MSE Audio, parent company of dARTS, Phase Technology, Induction Dynamics, SoundTube Entertainment, SolidDrive, Rockustics and Soundsphere, announces the Escape Series from Rockustics. Designed to mimic the look of landscape lighting, the weather-proof Escape Series brings Rockustic’s

AVidea Group Launches iminate Keypad and Dimmer

the Keypad and the Dimmer provide scalable automation solutions through built-in Wi-Fi network and super simple user interface Melbourne, FL – April 24, 2018 – AVidea Group (AViG), a consumer electronics manufacturer, announces two new iminate products, the Keypad and the Dimmer. Debuting in booth N3227 at InfoComm 2018, the Keypad and the Dimmer are

AVAD Collaborates with My Guys Know How for Paul Mitchell Installation

High-impact project with household name opens doors for AVAD dealer, My Guys Know How Scottsdale, Ariz. — April 24, 2018 – AVAD dealer, My Guys Know How (MGKH), is a custom installation team serving both residential and commercial customers with both pre-packaged and customized solutions. MGKH recently completed a high-visibility project with Professional Salon Concepts, a

AVAD Introduces Updated Home Automation Catalog

Digital catalog highlights the latest in home automation solutions available from AVAD   Scottsdale, Ariz. – April 11, 2018 – AVAD LLC, North America’s leading provider of solutions for the residential and commercial custom installation market, announces the new Interactive Catalog – 2018 Home Automation Edition, featuring top of the line products from AVAD’s premier

If It Ain’t Broke… It Will Eventually Break

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out.   It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

What Influencer Marketing Can Do for Your Business

Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers

Bedrock Learning and ESPA Announce Partnership

Holland, MI – March 7, 2018 – Bedrock Learning and ESPA, Electronic Systems Professional Alliance, have partnered to bring Bedrock’s FEST, Fundamentals for Electronic Systems Technicians, online course available and affordable to schools and individuals pursuing ESPA’s Certified EST credential. “The electronic systems industry is growing rapidly, and the demand for qualified entry-level technicians has

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