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Last Minute CEDIA Tips

It’s nearly time for everyone to start packing their bags and traveling to Dallas for CEDIA 2016. Where has the year gone? While time has surely flown by, I’m making my list of booths I want to visit at CEDIA 2016 and starting to fill in my schedule for the week. Since our time in […]

Lessons from a First-Timer

With CEDIA 2016 less than two months away, everyone has begun their trade show rituals and preparations. At Marketing Matters, deadlines are looming for public relations, logistical and other pertinent deadlines that have to be met for our clients. With the ‘pre-CEDIA’ rush well underway, I’m sure there are many ‘first-time’ attendees that are in […]

Marketing Matters and Clients Recognized with Hermes Creative and Summit International Awards

Marketing Matters is pleased to announce that we are the recipients of three creative awards for our work with two of our clients. The Hermes Creative Award distinguishes creativity through concept, writing and design of traditional materials and programs with emerging technology. The international competition has grown to one of the largest creative awards in […]

What is a meme and what does it have to do with my brand?

Internet memes have become a cultural phenomenon, bringing together diverse generations and cultures over common pop culture trends. Meme, pronounced as “mēm” was coined by Richard Dawkins, a British evolutionary biologist, as a concept for discussion of evolutionary principles to explain the spread of cultural phenomenon’s and trends. If you’ve perfected the art of collectively […]

Seth Rubenstein Brings Extensive Marketing and Development Experience to Jetbuilt

Jetbuilt enlists the help of industry veteran for its AV estimation software Costa Mesa, Calif. – December 17, 2015 – Jetbuilt, a provider of industry-leading and web-based AV proposal and estimation software, has added Seth Rubenstein to the role of brand partnership and marketing development. Rubenstein will have a direct focus on product development, B2B […]

TiO Launches Phone Apps for TiO Home

Major software update enables users to control TiO components from all Android and Apple devices MELBOURNE, Fla. – December 15, 2015 – Anuva Automation, the Florida-based manufacturer of TiO® (Turn it On) brand automation products, announces a major update to their TiO Home App, TiO version 3.1, with major software updates and phone app capabilities for both Android […]

CE Pro: 4 Easy Ways to Increase Holiday Sales

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I recently had the opportunity to contribute to CE Pro, a leading trade publication for the custom electronics industry, to offer distributors, resellers and retailers a few tips on how to take advantage of possible sales opportunities this season. The holiday season is the perfect time for integrators to connect with clients, both existing and […]

Tips on How to Launch a New Product

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This is always an exciting time of year here at Marketing Matters. Our team is amping up for CEDIA Expo 2010, the industry’s largest custom electronics trade show. Catalogs, booth design, email blasts, promo goods, ads, shipping and receiving, press releases, etc.—you name it, we’re doing it. (Special props to Kyle Glass, our Public Relations/Marketing […]