A Digital Marketer’s Toolkit
Since the dawn of time, professionals have equipped themselves with a set of tools to facilitate their work. Carpenters have hammers and nail pullers, hairstylists have scissors and blow dryers, and marketers have their own array of tools.
Until recently, marketers relied on traditional advertising channels to communicate their messages such as ads on TV, radio or print, direct mailers or coupons. Now, online marketing has greatly expanded a marketer’s toolkit to widen their reach while hyper-targeting their buying persona and thus, increasing their impact.
Here are a few digital assets every business owner in the tech industry should have in their marketing toolkit.
A website is THE most important marketing asset any company has. Period. It can serve as your digital business card, enabling anyone in the world to find you. A good website helps you connect with your target audience, present your products and/or services, share your story, provide valuable content to your audience, and even sell your products.
Next week, we’ll delve deeper into specific elements to keep in mind when developing your website. For now, let’s just say that you need a good, modern website that is updated regularly, responsive, simple to navigate and visually striking. Take special care when developing the most important pages in your website: your about us page, the contact page and landing pages.
Did you know that video is the most engaging and effective type of content? According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read. So it makes sense that video is a marketer’s holy grail.
Creating effective videos takes time and resources. In the next few weeks, we’ll dedicate a full post on how to develop the best video possibles for your audience – regardless of your budget.
Email is the most effective and cheap way to engage with your audience 1-1 because of its sales-boosting potential. Need a quick push to close the month? Send an email with a last-minute promotion. Need feedback about your products? Send an email with a survey. Take care of building your email list, it can be a huge revenue-generating asset.
The beauty of online advertising is its flexibility. Depending on your niche, you can choose hyper-targeted channels to reach the right consumer at the right time. You have total control over your spending and, if done well, you can see incredible ROI from your investment. Online advertising can be tricky though and I strongly recommend relying on an expert to run your online advertising campaigns.
Social media can be a great tool to build communities. You must, however, evaluate which social media platform is the correct one for your business and audience and know how to engage them. Inundating your followers’ feeds with promotional posts will only get you a ton of unfollows. Developing a solid social media strategy will help you maximize this channel’s effectiveness.
Traditional marketing collaterals such as product brochures, presentations and technical data sheets are still valuable assets to support sales. Make sure to align your printed materials with your online presence to communicate your brand in a cohesive manner and to work with a good copywriter to communicate your product or service’s value as impactfully as possible.
These are just a few of the most important marketing tools for tech businesses. Once you have all these basics in place, we encourage you to explore with other more innovative and niche strategies to connect with your prospects and customers.