content-marketing design-collateral event-planning public-relatons website-design
High quality audio manufacturer and startup, AudioXperts, needed help developing materials for the launch of their first product, 4TV. Using AutoCAD drawings, Marketing Matters initially created a series of product renderings which could be used for marketing pieces before the product had completed manufacturing. Using a Joomla platform, Marketing Matters then built a website and began a newsletter campaign in tandem with strategic public relations efforts. One such PR strategy was to plan and execute a press event in New York City, garnering great coverage and attention to the new product's launch.